Web Marketing Specialist

Vortex Solution - Montréal, QC (14 months ago)

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The Web Marketing specialist is mainly responsible for developing organic web marketing strategies. This includes, but is not limited to, link acquisition, content writing and keyword analysis. The Web Marketing specialist will also share his/her web marketing expertise with Account Managers and will be asked to conduct CPC campaigns.

Key responsibilities

Conducting analyses and producing competitive audits: keywords, notoriety, inbound links, etc.
Proposing and organizing web marketing strategies
Establishing link-building strategies
Optimizing URLs, titles and descriptions
Performing social media optimization (Facebook, Twitter, YouTube, Google +)
Monitoring the progress of recurring accounts (reports)
Advising Account Managers on the best strategies for web marketing
Managing PPC campaigns (AdWords, Facebook)

Education

College degree or bachelor degree in a relevant field

Google Analytics and/or AdWords certifications (asset)

Experience

At least 1-3 years of experience in a similar position

Required skills

Basic programming knowledge and interest

Proficient in Google Analytics

Proficient in Google Webmaster tools

Bilingual (french and english)

Good social media knowledge

Ability to manage multiple tasks and projects simultaneously

Basic programming knowledge (asset)

Candidate profile

Resourceful

Autonomous

Dynamic

Self-learner

Curious

Analytical skills

Communication and teamwork