Content Marketing Strategist

Abell Pest Control Inc. - Etobicoke, ON (4 months ago)

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A Career as Unique as You!

Choosing a career is not an easy thing to do. Not surprisingly, many people can find the career path prospect both exciting and a little scary. We think the emphasis should definitely be on the exciting side.

We are looking for people who have the ability to see opportunities where others cannot. Individuals who know there is always something new to learn and like to challenge themselves. People who are eager to contribute their talents and their ideas to a growing and successful industry leader. If that describes you, then let’s talk about your future with Abell.

At Abell, we’re constantly reinventing ourselves. Good business means on-going research and development for more environment sensitive products, safer methodology, applications and different creative ways of doing business. Meeting our customer’s needs means to be constantly challenging our employees with an entirely new and exciting way to work.

The Opportunity

Position: Marketing Content Specialist

Abell’s marketing team is looking for an experienced and ambitious Content Strategist to oversee development & delivery of digital & print content across all of our channels. You will play a key role in the success of our marketing & public relations campaigns. The ideal candidate should know how to use data analytics to personalize and optimize content. The Content Strategist will partner with our marketing team, vendors and operations to build new opportunities across our client engagements. The Content Manager will be a solid leader, clear communicator and possess excellent written and oral communication skills.

Take the Steps Towards a Great Career and Send Your Resume today!

Opportunities for career advancement, company get-togethers and a great team spirit make Abell an excellent place for you to work and excel. Abell offers you the opportunity to work within a dynamic group of people who strive to succeed.

If this sounds like the right work environment for you, send us your resume! We look forward to you joining our team!

Major Responsibilites:
Plan, write and execute content that creates a high level of engagement
Serve as editor-in-chief for all content to ensure quality, clarity and consistency
Build communication strategies that utilize Abell’s considerable knowledge base to better service our customers
Create social media content and events, monitor their effectiveness and make improvements accordingly
Collaborate with brand, product and sales managers to create promotional concepts
Articulate Abell’s products and services in a tone that is easy to understand
Create and capitalize on earned-media opportunities in partnership with internal experts and vendors
Develop and create internal messaging and content to help ensure teams are aligned with the company’s vision

Requirements:
Five or more years’ experience in content marketing, copywriting
Some experience in earned media/public relations
Understanding of content marketing tactics, such as SEO, digital advertising and social media marketing
Demonstrated ability to lead content marketing campaigns
Excellent written and verbal communication skills
Strong analytical, process management and problem-solving skills
An ambitious focus on personal and career growth
French written and verbal communications is an asset