Community Marketing Manager

Barry's - Calgary, AB (30+ days ago)

Apply Now

We appreciate your interest in employment with Barry's Bootcamp! Barry's is committed to a policy of equal employment opportunity, and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law. Applicants with disabilities who need assistance with the application process may be entitled to a reasonable accommodation in accordance with applicable law. If you need assistance in completing this application or with the application process because of a disability, please contact the People and Culture Department ( ( ) or 323-673-0222).

The Community Marketing Manager will build strong local relationships for the Barry's community in the Calgary studio by connecting and leveraging community partners, corporate relationships, influencers, and regional/national initiatives.

Local Marketing

  • Oversee studio marketing strategy for the region
  • Work with marketing leadership to prioritize and execute community-marketing efforts based on the needs of the region
  • Work with marketing leadership to get up to speed on current National marketing
  • Work with Corporate Sales Manager to understand the corporate program and develop a strategy for studio opening
  • Develop Regional Marketing strategy, taking into consideration National Campaigns and timelines
  • Management and oversight of all special events, including pop-ups and outside-of-studio events
  • Observe attendance trends to develop classes and analyze the results of theme classes and overall attendance across the region
  • Tailor all campaigns to the regional market, rolling out to studio managers and instructors, and ensuring they are set-up for success
  • Coach studio managers in solving studio-marketing issues and executing studio-level promotions
  • Create content for bi-weekly newsletter and submit according to the marketing communications calendar
  • Create local event calendar and determine Barry's level of involvement in any community events across the region
  • Collaborate with studio management on planning & execution of special events and theme classes
  • Collaborate with studio management on planning & execution of business driving and community-building studio-level promotions
  • Manage local marketing for all retail and Fuel Bar programs; work closely with the local retail lead on strategy and execution
Social Media

  • Work with studio managers, gathering studio-specific social content & share with PR team
  • Assist client experience team with monitoring of local Yelp page/ answering questions and concerns
  • Assist client experience team with monitoring of local ClassPass reviews, answering questions and concerns
Community & Corporate Relationships

  • Manage the processing of charity requests for donations and charity classes
  • Identify, tier, and execute building relationships with community partners (restaurants, residential buildings, hotels, shared work spaces, universities/schools, etc)
  • Work with studio management, organize and execute community events in and out of the studio
  • In collaboration with the corporate sales team, identify, tier and execute building relationships with corporate partners in the region
  • Create weekly reports highlighting efforts and analyzing new and existing partnerships
Company Culture Responsibilities

  • Work to uphold Barry's community and culture standards
  • Represent the Barry's brand within the studios and throughout the regional fitness community
  • Assist in participating in and enhancing the community with your studio and regional teams
  • Strategic & Creative Thinking
  • Proactive & Problem-Solving Strategy
  • Hyper Organized
  • Excellent & professional communication skills, showing the ability to communicate effectively in person, email and telephonically
  • Service Leadership Focus
  • Emotional Intelligence
  • Commitment to Excellence
  • Innovative, Charismatic & Engaging
Required Experience:
  • Minimum of 2 years in a leadership role
  • Bachelor's degree in Business Administration, Management, Marketing or equivalent experience
  • Demonstrated ability to effectively use Microsoft Word, Excel, Typeform and PowerPoint
  • Creative, energetic, well organized, demonstrated attention to detail with service orientation
  • Hospitality knowledge in food and beverage is expected
  • Strong interpersonal skills
Barry's is the Best Workout in the WorldTM®. Founded in West Hollywood in 1998, it's the original strength and cardio interval fitness experience that provides an immersive, high-intensity, one-hour workout that's as effective as it is fun. Our fitness classes alternate between working out with weights and running on a treadmill. Each day focuses on a different muscle group in order to achieve real results and to prevent injuries. Our program is designed to tone muscle and maximize fat loss, while spiking the metabolism for up to 48 hours following the class.

Please be aware that smoking is prohibited in all indoor areas of Barry's studios and corporate offices.