Marketing Coordinator

Mission Hill Family Estate - West Kelowna, BC (30+ days ago)

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Position: Marketing Coordinator
Primary Location: West Kelowna, Okanagan Valley, British Columbia
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Start an amazing career in wine today… the possibilities are boundless!
Do you bring an abundance of creativity and ambition to everything you do? Are you enthusiastic with a positive attitude, and take pride in achieving the extraordinary? This could be a great opportunity for you! We're looking for dynamic people who thrive in a fast-paced and innovative environment to join our Wine Career Development Program beginning in April 2020.

Mission Hill Family Estate:
Firmly rooted in the Okanagan, our family winery began with an audacious vision – to redefine what’s possible for Canadian wine in the eyes of the world. We have a deep commitment to the region, and a relentless passion to produce wines that can proudly stand alongside the best in the world. Our wines are crafted with precision, an uncompromising commitment to quality, and a deep respect for the diversity of the vineyards of the Okanagan and their ability to share the extraordinary story that began with one bold dream.

We’re committed to developing talent from within. From our Wine Career Development Program to our mission of filling 80% of roles internally, we seek to ensure our people are invested in, supported and offered exposure to the diverse careers in the world of wine.


At Mission Hill Family Estate, we connect with our consumers through exceptional winemaking and inspiring brands. We encourage our employees to reach their potential by creating a dynamic and collaborative environment, constantly challenging norms and offering tangible rewards for professional growth.
You excel in a fast-paced and ever-changing environment; our business moves fast, and so do you. And beyond all that you are authentic, respectful, and pride yourself on being a true team player.

As the Marketing Coordinator, you will lead or support the development and execution of a broad range of marketing tactics. You will support the development of overall brand strategies and will contribute to the design and development of programs for Mission Hill Family Estates, on-site and in the market, ensuring that all messaging is consistent, cohesive, and distinctive. The Marketing Coordinator will work closely with all functional areas – Mark Anthony Wine and Spirits (distributor), finance, operations, winemaking, hospitality, corporate PR, creative services, etc. to ensure the strong execution of plans.

The Life of Our Marketing Coordinator:
Support the development and execution of consumer programs across a variety of channels, including point-of-sale and in-store merchandising, print and digital media, consumer events, winemaker appearances and offsite initiatives.
Act as the consumer marketing expert as you liaise with internal partners to address the needs of on-site guest experiences at the winery, restaurant, and tasting room.
Oversee the planning and execution of advertising, events, sales promotions, in-store displays and signage.
Liaise with internal and external partners to develop collateral materials for on-site events, local partnerships, competitions, media outreach, liquor boards, on-premise and retail store channels.
Collaborate with the PR and events team to co-ordinate applications for Wine Festivals, Promotional Events, Partnership and Competitions.
Create and maintain an onsite marketing & events calendar.
Assist with social media planning and activation.
Maintain and renew content for various internal & external resources and databases, including owned websites.
Track performance of marketing initiatives through detailed post-mortem analysis of projects/events/launches etc..
Ensure that new products, tasting notes, and images are accurate and available
Facilitate and fulfill day-to-day requests for materials, samples, and other task as they arise.

What We’re Looking For:
A Bachelor’s Degree, preferably in Commerce, Business, or Marketing
1-2 years marketing experience - preferably in consumer packaged goods, luxury products, or the British Columbia alcohol industry.
Excellent computer and social media skills, including competency in Microsoft Office Suite and Adobe Creative Cloud
Good knowledge of social media platforms and marketing tools: Facebook, Twitter, Instagram, Pinterest, YouTube.
Outstanding verbal and written communicator
A passion and knowledge for wine; ISG or WSET training an asset
Desire to build a career in wine

Who You Are:
Sense of Urgency

We value a sense of urgency because we are a fast-paced company in a fast-paced industry
You need to have a bias for getting things done


We value authenticity because we need to stay real
We all have different strengths that we bring to the table, and we need to work together to appreciate and leverage those strengths


We value simplicity; why use 50 words when you can use 5?
We need to be able to take the complex and distill it into simple and succinct messages


We value humility; there is no room for egos here
We are confident and competent, yet humble. We are a team that supports each other


We value trust because unless we are both trusted and trusting, we will not succeed as a team
We must be able to thrive in ambiguity – there is a bigger picture