Media Experts - Senior Analyst, Search Marketing Systems

IPG Mediabrands - Toronto, ON (17 months ago)

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Senior Search Marketing Analyst (PPC)

Online Marketing at Media Experts has skyrocketed in the past year and the company is looking to expand its team of Senior search marketing analysts. The Senior Search Marketing Analyst (PPC) will be an integral member of the Online Team, working closely with our Tradigital account teams and be responsible for the following duties:

Develop, implement, manage, optimize and report on Pay per Click (PPC) campaigns for various customers across a variety of online publishers including Google, BING
Develop strong client relationships with the ability to lead client calls, answer strategic questions on the fly with limited assistance.
Help lead and coach a team of analysts and coordinators, enforcing processes and driving strategy and thought leadership
Work closely with supervisors and managers to ensure Coordinators and Analysts are receiving adequate training. Identify knowledge gaps and push to help mitigate them.
Be an expert on your client’s business with the ability to answer strategic asks with limited assistance. Know your customer’s priorities and adapt accordingly.
Conduct keyword research, analysis, bucketing, and matching in order to develop quality keyword lists
Understand tracking, how to set up tags, test them on the site, and implement custom floodlight variables.
Test new product innovations (betas) to drive innovation and ensure campaign strategies and tactics are cutting edge and stand out from the crowd.
Experiment with unconventional strategies to generate results, breaking the mold and doing something differently (example: using SEM for awareness, flanking strategies etc.)
Effectively manage budgets for some of our most high profile accounts
Create promotional text ads for use with a variety of campaigns across different publishers.
Monitor and report on PPC campaign performance through the use of Web Analytics Software, Bid Management Platforms
Effectively optimize campaigns to drive performance improvements
Devise creative and integrated strategies, develop A/B tests and innovate to break through the clutter in the search results pages
Communicate effectively with internal account teams (offline and online) in order to make sure integrated marketing campaigns preserve a 100% Tradigital approach.
Stay abreast of the latest trends in the Search Marketing industry in North America through constant research, article reading, webinars and industry events.

This Position is for you if:
You are passionate about pursuing a successful career in Search Marketing.
You have strong leadership skills and a willingness to coach and teach others
You want to showcase your skills by working with the biggest brands in Canada.
You love data, have strong instincts, good organizational and great analytical skills.
You pay extreme attention to detail, thrive under pressure, and are a team player.
You want to join one of Canada’s top 10 Media Agencies and be surrounded by some of the best talent in the industry in order to learn, grow and be the best at what you do.

Bachelors Degree in Marketing, Business Administration, Statistics, or related field.
Minimum of 2 years of experience in Search Marketing (SEO/PPC).
Minimum of 1 year of client service and/or customer management experience.
Proven track record of success in managing and optimizing PPC campaigns.
Excellent written & verbal communication skills in French & English.
Strong analytical & research skills with an innate ability to think outside the box.
Ability to work well under pressure in a very fast paced environment.
Excellent working knowledge of Microsoft Excel, Word, Outlook & PowerPoint.
Working knowledge of Google Analytics, Omniture, WebTrends & comScore.
Experience using Ad Serving technologies like Doubleclick Search and DFA is an asset.
Google Adwords Advanced Certification and Bing Ads Certificate is an asset.
Knowledge of Social Media and SEO is an asset.
Experience with A/B and/or Multivariate testing concepts is an asset.

IPG Mediabrands is an equal opportunity employer and we welcome and encourage applications from all interested parties. Accommodations are available, upon request, for those with a disability or medical need during any stage of the recruitment process. We thank all candidates for their interest in IPG Mediabrands, however, only those candidates selected for an interview will be contacted.