The Sr. Specialist, eCommerce is responsible for the retail partner focused online activities (retailer.com) of all business divisions at Samsung. This includes planning and execution of the company's web, social, CRM and content strategies of Samsung at all retail partners in Canada, while developing/deploying, maintaining and reporting on all existing and new retailer.com initiatives for all business divisions to drive incremental sales & profit while ensuring our online market leadership and distinction from our competitors.
In parallel, the incumbent will support divisional ad-hoc requests pertaining to online activities by working with all levels of the organization to complete the requests on time. The Sr. Specialist - eCommerce is required to work closely with many key stakeholders across the organization and is also able to work with minimal supervision to manage all required tasks. The position will collaborate closely with the cross divisional key stakeholders, HQ, retail partners and agencies (consulting, agency, retail and marketing) to execute existing and new online initiatives
Role and Responsibilities
Complete responsibility of all retailer.com focused online initiatives – including but not limited to brand shops, rich content syndication program, consumer review (UGC) syndication program, online Where-to-buy management, digital performance marketing activities, digital visual merchandising, Project & KPI management and any other online activity and content support required by the business divisions.
Online Brand Shop
Manage Samsung owned brand shops (brand landing pages) across all retailer.com sites.
Work with internal marketing teams to build, maintain and update the online brand shops and ensure all ATL/BTL activities and new product launches are properly highlighted on online brand shops.
Manage the Online Content Enhancement program for retailer.com: includes working with content syndication partners, and manual build of rich content pages such as A+ content on Amazon.
Manage the Reviews (UGC) syndication program for retailer.com by working closely with retail partners and syndication providers.
Manage Where to buy listing on Samsung.com and ensure the listing is always up-to-date with right partner details and product mapping.
Online performance marketing
Plan and execute performance-marketing activities for retailer.com to improve conversion.
Manage account specific budget and work with different stakeholders to gain best ROI.
Evaluate retailer.com rate cards and identify the right investment vehicles for performance-marketing activities.
Regular reporting to track the performance of all activities and evaluate ROI.
Build custom creatives for delivering right messaging in the performance-marketing activities.
Work with internal website teams to align content development and deployment for retailer.com.
Work with account partners by providing Samsung approved, consistent and enhanced images, videos and marketing copies to improve their messaging.
Proactively assess current online state and identify areas of improvements and lead the improvement activities
Build custom creatives for delivering brand messaging and support product launches.
Support Account Managers with setting up new SKUs for online by working with Product Management team to ensure consistent product descriptions are displayed across all retailers
Monitor appropriate SKU listings on retailers’ websites and to ensure product page health and provide regular reports
Manage SKU listing on Amazon by ensuring correct product images, descriptions and A+ content.
Responsible for facilitating internal alignment on initiatives and aligning partner online marketing activities with Samsung’s marketing calendar.
Support ad-hoc online projects that require developing project plans, processes, scheduling, progress reporting and execution
Work closely with the business including Account Managers, Product Management team, Retail Management, Marketing Communications, and Process Innovation on projects as required
Track, summarize and report on online performance (sales, page views, conversion rates, etc.) on a regular basis to evaluate return on investments
Provide regular and ad-hoc reports to both internal stakeholders and HQ
Skills and Qualifications
3-5 years’ experience in digital marketing including website project management, business/systems analysis, and/or interactive marketing preferred. Retail, consumer electronics or telecommunications industry experience a must.
Working knowledge of Amazon Vendor Central is a MUST.
Previous experience working with syndication partners is an asset.
Proven experience defining website requirements, working with both marketing and technical teams
Experience using Web content management systems is an asset
Knowledge of web best practices, including site effectiveness and online campaign tracking.
Technical skills and experience, but has a business / marketing orientation.
Knowledge of Digital Marketing best practice and demonstration of digital marketing skills including but not limited to: Search, display, social, email, lead generation, mobile trends, advertising platforms and associated media.
Expert in Excel, Word, PowerPoint and proficiency with Online Analytical Processing (ie. Omniture & Google analytics)
Attention to detail and Sense of urgency
Highly developed communication & interpersonal skills, able to build relationships and interact comfortably with a wide range of levels in the organization: from senior executives to support staff within and outside of the company.
Self-motivated and able to work with limited supervision
Strong analytical, organizational and planning skills
Proven ability to function effectively in a team environment.
Samsung is an equal employment opportunity employer.
Samsung has an accommodation process in place and provides accommodations for job applicants with disabilities as appropriate. Assessment and selection materials and procedures can be made available in accessible formats and methods as appropriate. If you require a specific accommodation because of disability or medical need, please let us know when selected to take part in our recruitment process so that reasonable arrangements can be made for the appropriate accommodations to be in place as you move through our process.
We thank you for your interest in working for Samsung. Only candidates selected for an interview will be contacted.