Marketing Advisor, Retail, in Toronto

Ivanhoe Cambridge - Toronto, ON (30+ days ago)

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Ivanhoé Cambridge develops and invests in high-quality real estate properties, projects and companies that are shaping the urban fabric in dynamic cities around the world. It does so responsibly, with a view to generate long-term performance. Ivanhoé Cambridge is committed to creating living spaces that foster the well-being of people and communities, while reducing its environmental footprint.

Vertically integrated in Canada, Ivanhoé Cambridge invests internationally alongside strategic partners and major real estate funds that are leaders in their markets. Through subsidiaries and partnerships, the Company holds interests in more than 1,000 buildings, primarily in the industrial and logistics, office, residential and retail sectors. Ivanhoé Cambridge held close to C$65 billion in real estate assets as at December 31, 2018 and is a real estate subsidiary of the Caisse de dépôt et placement du Québec (cdpq.com), one of Canada's leading institutional fund managers. For more information: ivanhoecambridge.com.

Department : Marketing & Innovation

Position type : Salaried

Specific accountabilities

The Marketing Advisor, Retail reports to the Director of Strategic Marketing Operations within the retail business unit. He or she works along side the Project Management Office Lead (PMO Lead), the Campaign Manager and Property Marketing Leads to facilitate the planning, implementation and evaluation of shared marketing initiatives of a particular cluster of shopping centres spread across the country.

The Marketing Advisor, Retail, plays an instrumental role to facilitate collaboration and communications among the various marketing teams (corporate and properties) and external partners (e.g. agencies), effectively contributing to a truly integrated and seamless operating model for the marketing group. The Marketing Advisor, Retail, is a drive belt between the different marketing teams as well as between strategy and execution.

Strategy, Planning & Budgeting:
Support the PMO Lead in developing and deploying the process, timeline and tools for the annual marketing planning and budgeting process;
Support the Director, Strategic Marketing Operations in the development of the marketing plan for the cluster with input and collaboration from Property Marketing Leads and Shopper Marketing (digital team);
Ensure Property Marketing Leads are completing their marketing plans as per established timeline, coordinate review sessions and provide support with planning and budgeting tools as needed;
Work with the Director, Strategic Marketing Operations to prepare the quarterly performance reviews to report on progress against marketing plans and post-mortems of key marketing initiatives.

Shared Initiatives:
Contribute to the generation of new shared marketing initiatives (event/campaign) ideas for the cluster;
Support the Director, Strategic Marketing Operations to set the objectives for the initiative and prepare the strategic brief for the agency;
Lead the development of a shared plan for the initiative, including objectives, KPIs, tactics and budget with input from the Property Marketing Leads;
Define the omni-channel customer experience and media plan for the initiatives with input and support from the Campaign Manager and Property Marketing Leads;
Support the PMO Lead in establishing the project timeline and ensuring that key milestones and due dates are met;
Prepare the creative brief for the agency and validate with the Director, Strategic Marketing Operations;
Review and approve creative concepts developed by the property marketing teams and Shopper Marketing to make sure they adhere to brand guidelines;
Perform regular reviews of adherence to brand guidelines and provide feedback and assistance to adjust as required;
Work with the Market Research team to enable consumer and tenant research for shared initiatives (e.g. experiential event survey) in order to assess performance;
Evaluate initiative’s performance with input from property-level post-mortems and develop an overall consolidated post-mortem for the shared initiative. Identify and communicate improvements opportunities for the future.

National Programs:
Support national program owners to plan and deploy national programs (e.g. Gift Card, Products & Platforms, tourism, etc...) within the cluster;
Act as a change agent and drive belt between program owners and the property marketing teams. Collect input from property marketing teams and offer training and support as required.

Workflows & Tools:
Collect and provide input to the PMO Lead to contribute to the development and improvement of workflows and management tools;
Act as super user within the cluster for workflows and tools, providing training and support to property marketing teams as required.

Key requirements
University degree expected (however a combination of marketing education and related industry experience will be considered);
A minimum of 5 years of marketing experience in roles that involved branding, experiential marketing events and omni-channel campaigns;
Experience working on dynamic projects with geographically dispersed teams;
Experience working on omni-channel campaigns with touchpoints in digital and physical spaces;
Excellent interpersonal skills and a positive attitude demonstrated by a track record of collaborating with stakeholders to successfully deploy marketing initiatives (e.g.: stakeholder adoption, engagement, etc.);
Well-developed business acumen and ability to see the bigger picture;
Strong attention to detail and well organized;
Excellent communication and proven presentation skills;
Ability to identify new opportunities to generate efficiencies;
Experience with MS Office Suite, including proficient knowledge of Word, Excel and PowerPoint;
Experience in Tourism will be considered a strong asset;
Fluency in English (spoken and written) required. French will be considered an asset.

If you are interested in this challenge, please submit your resume.

You have everything to gain!

When you join the Ivanhoé Cambridge team, you are eligible for employment benefits and a pension plan that are among the best in the industry. Our many health and wellness programs encourage you to balance your work and personal lives and fulfil your desire for social involvement, while maintaining a healthy lifestyle. At Ivanhoé Cambridge, you will have many opportunities to develop your skills and thrive professionally, in Canada or elsewhere in the world. Our initiatives aimed at creating an exceptional working environment that inspires our employees to give the best of themselves elevated Ivanhoé Cambridge into the ranks of 100 Top Employers in Canada.

Ivanhoé Cambridge’s commitment to diversity and inclusion spans the breadth of its operations. Accommodations are available upon request for candidates taking part in all aspects of the selection process. We take pride in creating a working environment where everyone is set up for success. Please advise us of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially .