Marketing Specialist

KFC Canada - Vaughan, ON (11 months ago)

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When you join KFC, you join the Colonel's family, and we always aim to make the Colonel Proud.

Come work on one of the world’s most iconic brands and join our transformation journey at KFC Canada. As a key member of the Marketing team, the Marketing Specialist has a unique leadership opportunity to work on projects that partner with cross-functional teams and the Franchise environment to deliver business results. This role will be responsible for driving growth, modernizing brand and building brand salience through CRM, Local Store Marketing, and promotional campaign execution platforms.

Key Responsibilities (includes but not limited to):
Translate strategy into action through KFC’s CRM program – execute against brand communications, campaign strategy, and data analytics to identify new opportunities to improve the digital consumer and team member experiences

Lead agency relationship with CRM partner to develop new strategies to grow existing program, increase digital transactions and automate processes - support global digital team in building and cascading best-in-class learnings

Harness the power of a global brand at a local level - develop local store marketing strategies and tool kits to equip franchisees and restaurant teams to activate national strategy locally. Acting liaison for franchisee local store requests

Lead the execution and project management of multiple retail-led campaigns throughout the year to drive sales growth, with a focus on executional excellence across a cross-functional project team

Effectively brief agency partners to build, validate, and execute strategy including, but not limited to CRM, national promotions, and local store marketing initiatives

Present recommendations to KFC Leadership Team to inspire, inform and align the business at all levels

Key Qualities & Qualifications:
Post-Secondary degree in Marketing or Business with a minimum of 2-3 years’ experience in Marketing and/or advertising with a leading retailer, QSR or packaged goods organization or equivalent
Ambitious, self-starter attitude, with a hunger to learn, grow and challenge the status quo
Strong financial acumen and analytical skills, with an ability to turn insights into action driven results
Ambitious, self-starter attitude, with a hunger to learn, grow and challenge the status quo
Ability to work independently and as part of a team
Flexibility, high-energy level, drive for results attitude
Knowledge of store operations and internal departmental processes would be considered an asset
Excellent organizational skills, ability to multi-task with several priorities and thrive on a fast paced team
High emotional intelligence
Strong verbal and written communication and presentation skills
Proficient in MS office (Word/Excel/PowerPoint)

What makes KFC a great place to work?

Our People. We invest in people capability above all else, with a proven track record of developing internal talent to leadership levels across the business both in Canada and globally. We want people with smart, heart and courage that have the opportunity to not just make impact today but to become leaders of the future.

Our Culture. We are known for a culture that rewards and recognizes great effort, big or small, and providing the work life balance that is so important to staying inspired and engaged. We don`t just say it, we mean it – every Friday is a half day at KFC Canada! We will focus on your personal development as much as your professional development to ensure you can bring your best self to work.

At KFC Canada, we are a proud brand to be voted as Top 20 Great Place to Work (GPTW) from 2014-2018 and a Great Place to Work for Women.

KFC, part of Yum! Brands, is the world's most popular chicken chain and every day, we serve more than 12 million customers in more than 45,000 restaurants around the world. Our commitment to great food and service is the same commitment Colonel Harland Sanders had when he founded the concept more than 55 years ago, and that's why KFC remains the worldwide leader in the category.

KFC Canada is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. KFC Canada encourages applications from all qualified candidates. Contact if you need accommodation at any stage of the application process or want more information on our accommodation policies.