Summary of Position:
The Performance Marketing Manager is responsible for the strategy, planning and end-to-end execution of all performance marketing activities targeting consumers in key markets globally. At the end of the day, you are responsible for driving awareness, demand and conversion to support the Canada Goose brand online and our global retail business.
You work cross functionally with multiple departments and are critical in driving a digital strategy that grows the business and creates affinity for Canada Goose. You are passionate about the power of digital marketing to build a brand and to drive results, and are constantly finding new ways to deliver an engaging experience to our consumers online. You stay abreast of current digital trends and technologies, and are a thought leader in the digital marketing space.
You are a globally minded individual and understand the impact your efforts have on our global business.
Plan, develop and execute demand capture and demand generation marketing campaigns from initial strategy to final execution in approximately 12 ecommerce markets
Manage global performance marketing budget
Increase traffic and revenue through online advertising channels which included paid search, programmatic and paid social
Compile and analyze performance data for creative, landing pages and experiences to assess effectiveness and identify optimization opportunities
Liaise and guide performance marketing agency partners on a daily basis
Responsible for bringing digital trends, insights and ideas back to the marketing team and inspiring best-in-class digital leadership across the team through a designed annual digital curriculum
Manage weekly reporting and business tracking for the ecomm business
Ability to prioritize multiple projects with short and long-term deadlines
Research, define and test partnerships with new vendors to expand our digital reach and determine new, conversion-driving strategies
Collaborate with internal stakeholders including design, copy writer, product and ecommerce program managers to drive messaging strategy and execution
Support in developing 3-5 year digital strategy to scale the brand across the globe
Education, Qualifications and Experience:
Exceptional skills in digital marketing, website management, email marketing, web analytics tools, search, engine marketing (SEM), display media, social media and search engine optimization (SEO)
An undergraduate degree or equivalent education and experience
Experience leading cross functional teams to deliver creative and content deliverables
Abreast of the latest digital trends / technology and constantly learning
3-5 years’ experience managing a media program within a retail environment
Experience with web analytics tools (one or more of GA, Webtrends, Omniture)
Experience using a CMS and an understanding of the impact they have on SEO
Computer Skills: Excel, Word, Power Point, Outlook, Analytics/BI tools
Knowledge, Skills and Attributes:
Obsessed with creating efficiencies and driving the business through digital marketing
Strong independent decision-making, organizational, planning and problem-solving skills
Strong writing, interpersonal and communication skills
Exceptional attention to detail and committed to a high degree of accuracy
Creativity and demonstrated ability working in a fast paced environment with a high degree of change
Ability to multi- task and work efficiently under pressure
A clear sense of urgency to achieve results. A “can-do”, “let’s make it happen” attitude
Embrace continuous improvement by proposing new and/or better ways of doing things
A continuous learner, passionate and determined
Follows through consistently on work commitments and stops at nothing to deliver exceptional results
Passionate about the digital space
We truly thank all applicants for their interest in joining the Goose Team, but only those candidates considered for an initial interview will be contacted.
Canada Goose Inc. is committed to delivering and improving accessibility in employment for all persons with disabilities. Accommodation is available, upon request, in the application and interview process and in the course of all other methods of selection of employees. Successful candidates for employment will be introduced to and trained in respect of all of Canada Goose Inc.’s human rights, accommodation and accessibility polices.