Digital Content and Brand Coordinator

Natural Health Services - Calgary, AB (13 months ago)

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Natural Health Services (NHS) is a wholly-owned subsidiary of Sunniva Inc., a vertically integrated cannabis company in the world’s two largest cannabis markets in Canada and California. NHS owns and operates a network of medical clinics in Canada specializing in medical cannabis under The Cannabis Act (Canada) and Regulations. NHS connects patients with safe and effective medical cannabis products through licensed producers, with specialized in-house physicians to provide expert consultation, education, and recommendations to improve quality of life for all patients. NHS’ leading edge proprietary technology efficiently connects physicians and patients with licensed producers who comply with the regulations set out by Health Canada.

NHS values compassion, learning, teamwork, innovation, creativity, and having fun, while maintaining the integrity of the company. If you strive towards these values, and thrive in a changing environment, you will contribute to our commitment to patient care as an overall success.

The Role

NHS has an exciting opportunity for a problem solving, customer service focused Digital Content & Brand Coordinator to join our team. Reporting to the Marketing and Communications Manager, this individual works collaboratively with the marketing team and other NHS departments to provide on-brand content and tools to the company in achieving its business objectives. The Digital Content and Brand Coordinator has a track record for effectively taking ideas from conception to completion and delivering positive results.

Key Responsiblities
Support the implementation of the overall marketing and communication plan.
Research and support the development and creation of marketing strategies, campaigns, advertising, promotional material, market research and all other aspects related to marketing.
Manage various social media accounts and online business listings, as well as develop media and patient relations.
Prepare content development, adapting to a wide variety of concepts and ideas for creative work.
Develop and oversee corporate branding and maintain brand integrity.
Assist with writing and editing persuasive, creative and attention-grabbing advertising copy.
Ensure consistency and maintain a quality standard for all outgoing creative material and communications.
Design and coordinate production of print and digital marketing materials.
Develop and oversee weekly blogs, and internal newsletters.
Provide analytics reporting and administrative support.
Attend and support corporate events (education events, tradeshows, grand openings)
Keep up-to-date on current marketing trends and perform Digital Asset Management.
Qualifications and Experience
A post-secondary diploma or University degree in marketing, communications or equivalent.
2+ years of experience in generalist marketing communications, public relations, digital communications or a combination of these fields.
Experience with Google AdWords, and Adobe Creative Suite.
Skills, Knowledge and Ability
Ability to implement effective branding strategies.
Must have in depth understanding of branding strategies and concepts.
Proficient with social media platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube etc.
Can demonstrate the ability to communicate through design with a keen eye for detail.
Strong written and verbal communications skills.
Knowledge with various advertising methods including traditional and digital.
Strong project management and organizational skills to deliver on time and on budget.
Ability to adhere to multiple strict deadlines, and work well under pressure in order to meet goals.
A strong willingness to learn.
Adaptable and agile to work in a fast-paced environment.
Positive and enthusiastic about what to do and open minded about how to do it.
Ability to build and maintain relationships throughout the company.
Self-motivated, action oriented self- starter with the ability to work independently and as part of a team.
Working Environment
Majority of work will be performed in an office environment. Some travel required.
NHS offers a competitive salary and benefits package.

This position will be open until filled. We thank you for your interest in joining our team however, only those applicants considered for the position will be contacted.

Successful candidates with access to patients and/or patient information will require a criminal record check with vulnerable sector.