As a member of the Communications & Public Affairs (CPA) team, the Digital Content Writer will focus on the redevelopment of SickKids’ external website, sickkids.ca. You will work primarily on editing existing content and writing new content for the new sickkids.ca, launching this year.
Working closely with the CPA Digital Media team, you will brainstorm ideas, create concepts, and develop messaging that advances SickKids’ online presence.
Working closely with subject matter experts from across the organization, you will be required to quickly understand each area’s audiences, goals and services, and develop new content that aligns with SickKids’ digital content strategy.
The most successful candidate will be a quick learner and strategic thinker with a versatile writing style and creative ideas, who can pivot between subject matter while maintaining a high attention to detail.
Here's what you’ll get to do:
Be a member of the Digital Media team, part of Communications & Public Affairs, and report to Manager, Digital Media
Work with subject matter experts across the organization (clinical, learning) to strategize on content development, edit existing content, and write new content with Search Engine Optimization (SEO), accessibility guidelines, diverse audiences and user experience in mind
Distill complex medical and scientific language into plain language as necessary, and write for audiences of varying levels of health literacy
Write content for a range of digital media assets including web, mobile, video, graphics, and social media to deliver a cohesive and compelling SickKids story
Conduct simple keyword research and use SEO best practices to optimize content
Support the implementation of the sickkids.ca redevelopment project as needed from a content lens, including accessibility compliance, quality assurance, brand consistency, migration and testing
Conceptualize and oversee execution of other digital content opportunities to complement web copy (such as infographics, landing pages, photography, videos)
Act as a consultant to internal staff to support the ongoing enhancement of their online presence. Provide technical and communications advice and support to internal web clients
Be aware of relevant Hospital policies and procedures and the impact of privacy and accessibility legislation on digital communications
Here's what you'll need:
A degree or diploma in marketing, communications, journalism or related field (or equivalent experience), with minimum 3 years’ experience in a content writer, copywriter or similar role
A portfolio of digital content that showcases a range of writing styles (such as business, technical, storytelling, content marketing)
Must have excellent writing, editing and research skills
Knowledge of and experience with content strategy, curation and creation
Familiarity and experience with content management systems, SEO, writing for mobile responsive design, Web Content Accessibility Guidelines (WCAG), and Accessibility for Ontarians with Disabilities Act (AODA) compliance
Ability and experience communicating technical concepts into plain language
Ability to identify opportunities to link web presence of projects together
Ability to multitask and manage multiple, competing projects
Excellent organizational, attention to detail, and time management skills
Ability to work independently and with a team collaboratively to meet deadlines
Proofreading experience and familiarity with Canadian Press style guide
Communications experience in a health-care or research setting considered an asset
Creative advertising agency experience considered an asset
Employment Type: 8-month CONTRACT, full time.