SEO/SEM Specialist

Cucumber Marketing - Vancouver, BC (30+ days ago)

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Planted in the heart of Downtown Vancouver; we do marketing, code websites, study consumer buying behaviour, write fresh stories and help cool brands grow. Named one of BC's top 5 Best Workplaces at Small Business BC Awards, our agency would be a good fit for ambitious and creative individuals. If you are someone who is hungry, enthusiastic, positive, and... well, cool - we want to hear from you!

Purpose:
SEO/SEM expert to manage and optimize search engine presence - organic, local, and paid. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities:
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics and PPC initiatives and campaigns
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing (SEO)
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor advertising links
Develop and implement link building strategy
Work with the development team to ensure SEO best practices are properly implemented on newly developed code
Work with editorial and marketing teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements:
Proven SEO experience
Proven SEM experience managing PPC campaigns
Solid understanding of performance marketing, conversion, and online customer acquisition
In-depth experience with website analytics and reporting tools (e.g. Google Analytics, Google Data Studio)
Experience with bid management tools
Experience with A/B and multivariate experiments
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM
BS/MS degree in a quantitative, test-driven field

About Cucumber Marketing:
Cucumber has been delivering fresh marketing, branding and web design solutions to cool companies across Canada since 2008. We specialize in covering full-service marketing needs, which allows us to grow our clients’ brand visibility, recognition and brand loyalty in a sustainable, traceable and cost-effective manner.