Supporting the marketing function at Kellogg Canada is a snap, crackle, and pop with the right strategic execution. Come join us in the role of Senior Manager, Insights & Analytics, where you will represent Kellogg and Kellogg’s Brands to some of the world’s most respected research providers to uncover deep consumer truths to drive business impact. This position is responsible for working across multiple functions to lead and develop consumer insights, ensure flawless execution of custom and syndicated research studies, and monitor performance of our brand, category, and portfolio initiatives. Bring your vision for tomorrow and a plan to get there. Excited about what lies ahead? We are too.
At Kellogg Canada, we love our people and they love our culture and the opportunities that come with being a part of Kellogg. Our Kellogg K-Values are at the core of who we are, what we believe, and what brings us together as one united Kellogg team. Come explore the endless opportunities in an environment where we support you and your professional success. As we grow together, we win together. Our success has always been driven by the skills and ideas of our talented and diverse team members. We value work/life balance, diversity & inclusion, and of course, great food! What’s not to love? Now is the time to achieve more and to take your career further with Kellogg. Come join us at Kellogg Canada!
HERE'S A TASTE OF WHAT YOU'LL BE DOING
Be a Functional Thought Leader – In developing the ideal research path for your category and brands, you will showcase thought leadership in creatively and effectively demonstrating how to uncover and translate consumer needs to enable optimization of integrated marketing and commercial activations, driving consumer participation and behavior change in the short- and long-term.
Influence Business Strategy & Play to Win – You will be an insights game changer, delivering clear, compelling, and actionable learning to influence the strategic direction for our brands and categories, empowering the organization to make consumer-first decisions to improve the trajectory of the business.
Success Through Partnerships – Be a valued part of our team. You will operate in a collaborative environment in helping develop, evaluate, and optimize the full commercial plan, serving as the voice of the consumer with our Brand Marketing, Sales, Innovation, Category Management, and Finance functions, and with our creative and media agencies. You will also help build corporate capabilities by partnering to win with key external research vendors, and stay connected with your global research colleagues to enable cross-pollination of learning across borders.
YOUR RECIPE FOR SUCCESS
Bachelor’s Degree or higher with a focus on Business, Marketing, Research or related field
Experience within the Canadian Consumer Packaged Goods industry
Minimum 8+ years of market research experience, with 2+ years at manager level or higher
Broad experience with a range of consumer research fundamentals (e.g. positioning and segmentation; brand health/equity; insights to fuel creative development, validation, and tracking; media post-analysis; packaging design; consumer claims optimization); with a minimum baseline degree of exposure and experience with consumer analytics (incl. marketing mix modeling, Nielsen Homescan metrics)
Demonstrated experience with a broad range of research tools and techniques (syndicated, custom qual/quant, analytics) with a solid track record of creatively designing effective and efficient research approaches to optimally deliver against learning objectives (positioning, creative development, experience plan execution and post-analysis, analytics incl. Nielsen and marketing mix modeling)
Storytelling & Critical Thinking: Ability to filter and consolidate learning across a variety of sources to communicate a clear understanding of key insights and implications
Strong working knowledge of PC applications including MS Office (including Outlook, Excel, Word & PowerPoint) and Nielsen suite of solutions (Market Track, Homescan analytics)
Insights experience within the Canadian food industry
Demonstrated ability to create and present accurate, objective and actionable reports to key stakeholders that provide insights and make recommendations.
Strong organizational skills are necessary given the high number of requests and projects managed at one time.
Excellent communication and persuasion skills combined with strong leadership skills.
Desire and ability to work in a fast-paced, high pressure environment.
Demonstrated financial aptitude, judgment expertise, and analytical skills
Risk taker, with an innovative/strategic mind
Curiosity and passion for consumer understanding
It’s best to apply today, because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click on one of the links below:
THE FINER PRINT
The hiring manager is the Associate Director Portfolio, Insights and Effectiveness, a member of the local Marketing Leadership Team, and a key support of the company strategy and direction. The Portfolio, Insights and Effectiveness team is a vital part of the Canadian marketing organization as they are the local center of excellence for; developing and visualizing insights, driving incremental executional effectiveness, and helping to identify the optimal profitable growth portfolio of the future.
At Kellogg Canada we take great pride in our comprehensive total rewards program. This program is an important way of recognizing the value and contribution of our employees.
Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. Accommodation is available upon request for applicants.
GROW With Us.
Job Function Marketing
Primary Location CA-Ontario-Mississauga
Job Type Professional
Closing Date Jul 8, 2020, 10:59:00 PM