Senior Content Creator

Sofdesk - Montréal, QC (30+ days ago)

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Sofdesk – Who we are

Sofdesk is a fast-growing start-up that focuses on renewable energy and succeed by bringing out the best in its people. You’ll be part of a supportive, inclusive team that shares common values, including a fundamental respect for each other. Our values promote collaboration, innovation, diversity and the desire to go beyond expectations. We hire people from around the globe only to bring the best of every corner of the earth right here, at Sofdesk.

Working at Sofdesk means being part of a dynamic and ambitious team that evolves every day. We focus on self-improvement. There is always room to bring new ideas.

Why Sofdesk?

  • For our family culture where collaboration and respect are key;
  • For the growth opportunities inhouse, our priority is on personal and professional development;
  • For the space that we give to your ideas;
  • For our flexible schedule, our competitive salary and comprehensive benefits;
  • For our participation to your retirement funds;
  • For 50% off of your monthly bus pass;
  • For our inviting environment: bright office, friendly fellow workers, monthly team building activities, Friday happy hour, popcorn, fruit and fresh coffee, foosball and PS4… come see for yourself!
Why we need you?

To help continue to fuel our growth, we are looking for a prolific and talented content marketing manager who is passionate about content strategy, content marketing, and all kinds of content creation.

Reporting to the Marketing Director, and supporting the Marketing efforts of Sofdesk, the Content Creator role will involve writing and producing various types of online content, including website, whitepapers, ads copy, emails and blog posts to expand our company’s digital footprint, awareness, subscribers, and most of all to generate qualified leads. This role requires a high level of creativity, attention to detail, research skills, and strategic thinking.

What you will do as a Content Creator:
Transform the insights that come from different channels and segments into content that delivers value to the target audience in various stages of the customer journey.

Write content that truly connects with our audience within the app, website, emails, social media, etc.

Build a strong relationship with the product team and learn about the products, features and important company landmarks in order to align your content development to that.

Carry out interviews with our clients and industry experts to develop and optimize their personas and create valuable content that is SEO optimized.

Design email marketing campaigns to drive conversions.

Contribute to video creation by providing content and dialogue but also by either coordinating with a video agency or using personal skills editing, producing and writing for video.

Establish the KPIs for content performance tracking. Report on these weekly

Qualifications and Skills:
Bachelor’s degree in a relevant field such as communications, marketing, advertising, or business

Exceptional writing and editing skills in English with the ability to distill complex concepts into simple messages (samples will be requested)

Impeccable attention to detail, excellent grammar and copy-writing skills

3+ years of experience in content creation for a B2B or SaaS.

2+ years of experience with conducting research and carrying out interviews.

You know how to measure your content’s effectiveness and know the right metrics that will help you optimize your content performance.

Experience with Wordpress

Experience with Content optimization tools (SEO tools like SEMRush, Google Analytics, etc)

An outstanding time management and multi-tasking ability and comfort in a fast-paced environment with high degrees of autonomy

You don’t think B2B writing is boring and like to infuse personality into everything you do.

What are the challenges?

As with any role within a fast-growing SaaS business you have to be able to flex to changing business priorities, so if you are adaptable and embrace change then you will thrive in this environment.

We really live our values everyday so we expect you to embrace them and live them too!

Expansion is a major theme. We face new situations and market opportunities which we've not encountered previously. There aren’t always someone's footsteps to follow so you will need to be able to carve the path and share your learnings with your colleagues.