Copywriter & Manager, Patient Ambassador

University Health Network - Toronto, ON (30+ days ago)

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Do you want to work with a dynamic team dedicated to Conquering Cancer In Our Lifetime?

We are seeking a highly skilled, creative and detail-oriented copywriter to help support our Creative Services department. This person will spearhead the writing function within in the team, while representing the Foundation as the single source for patient ambassador stories.

Our integrated Marketing Department’s vision is to create world-class, award-winning, strategic creative communications in support of all our business functions, supporting The PMCF to become Canada’s most respected charitable foundation, The Princess Margaret to remain an internationally renowned Cancer Centre on the global stage, and to consistently surpass our fundraising objectives.

This is not just about the role itself, but equally about the opportunity for impact with one of the top fundraising teams in Canada, as we advance on our vision: To Conquer Cancer in Our Lifetime.

About The Organization – The Princess Margaret Cancer Foundation

The Princess Margaret Cancer Foundation (The PMCF) is one of the world’s leading cancer charities. Our vision is to Conquer Cancer In Our Lifetime. The PMCF raises funds for Princess Margaret Cancer Centre, one of the top 5 cancer research centres in the world, to deliver future care now. For more than a decade, The PMCF has been on an aggressive growth trajectory. In 2019, we raised over $108 million, and for our fiscal year 2020, we are on track to raise even more.

Setting daring and audacious goals is a mindset that is driven by PMCF’s culture and passion to perform. We have pioneered many successful fundraising programs, including our world-leading Princess Margaret Home Lottery, and some of the world’s largest cancer fundraising events, including:

The Weekend to Conquer Cancer (previously OneWalk to Conquer Cancer)
Enbridge Ride to Conquer Cancer
Scotiabank Road Hockey to Conquer Cancer

The PMCF has a strong track record of securing and stewarding major and estate gifts. We engage our supporters through annual campaigns, leadership and tribute giving, and more than 100 community events and ethnocultural programs.

Through our diverse and complementary portfolio of fundraising events, we attract over 300,000 gifts, 250,000 unique lottery purchasers, and 15,000 event participants and volunteers each year. And we engage with hundreds of corporate partners and their employees.

The PMCF has a distinguished board that engages in fundraising, and provides governance and support through a number of very active committees. Princess Margaret is a proud member of University Health Network, Canada’s largest research hospital network, which also includes Toronto General Hospital, Toronto Western Hospital, Toronto Rehab Institute and The Michener Institute for Education. The Princess Margaret Cancer Foundation is relentless in its pursuit to fulfill its vision to Conquer Cancer In Our Lifetime.

The PMCF is pursuing a bold and ambitious agenda. If you have a passion for our cause, are a team player with a can-do attitude, have the right skills, and you would like to be part of the team that’s making the impossible possible—we would like to hear from you.

About The Role

The Copywriter & Manager, Patient Ambassadors role is a full-time permanent position, reporting to the Creative Director. The role will support all of our ongoing creative copywriting needs, as well as be the single source for sourcing, securing, procuring and stewarding patient stories to be used in a variety of mediums (proposals, social, video, brochures, website, etc.). This role is an integral part of our Creative Services team, which includes graphic designers, videographer/photographers and web developers.

The successful candidate will be an adaptable team player, who can pivot between projects while maintaining a high attention to detail, as well as being collaborative and self-motivated. They will have excellent oral and written communication skills and be confident in pitching story ideas and copy messaging.

Areas of Accountability

Integrated Marketing Communications: Creative Services Copywriting

Act as primary copywriter for the Creative Services department, developing copy/content for all channels based on briefs provided
Works closely with graphic designers and/or videographers (under leadership of Creative Director) to see copywriting and story content through to final production of any medium (e.g. brochure, video, website, social, collateral, proposal, etc)
Ensures stories/content are compelling and achieve objectives as set out by the brief/strategy lead.
Will proactively or in response to a brief, identify strategic opportunities for creative storytelling that deliver on Foundation or team/event objectives.

Integrated Marketing Communications: Patient Ambassadorship

Works across the Foundation to understand needs of each business group (e.g. Lottery, Philanthropy, Events, etc.) for patient ambassadors / patient stories
Works with Cancer Centre and internal teams to identify patients who fit the needs of our ambassador stories.
Cultivate and maintain positive relationships with patients, understanding where and when a patient may best be integrated into various communications (and when they should not).
Conducts interviews, writes stories and works closely with Creative Services team (videographer, photographer, graphic designer and/or digital strategist) to see stories through to finished product.
Proactively finds unique patient stories to meet an unidentified or untapped needs.
Working with the support of Creative Services Coordinator, Manages a database of patients for outreach, including releases, etc.


Post-secondary degree or diploma in Advertising, Communications, Marketing, Journalism or relevant work experience.
5+ years' experience as a Copywriter or Content Creator
Impeccable writing and communication skills.
Ability to think conceptually and bring new and fresh creative ideas based on briefs provided
Highly detail-oriented, with a strong understanding of the production process/work flow.
A creative eye and love for the creative process.
Actively engaged in all aspects of the writing process—including research, writing, and editing.
Experience working across multiple mediums, in both short (ad copy) and long format copy
A strong sense of discretion, sensitivity, compassion and mature judgment.
A team player who’s enthusiastic to pitch in and help when needed.
Proactive in nature; a self-starter who sees opportunity and will react to improve a situation or process.
Availability to work weekends and evenings from time to time.
Experience working in non-profit or healthcare considered an asset.
Creative advertising agency experience preferred.

Work Environment

Willingness to work flexible hours. Some after-hours work will be required
Work will take place primarily at our offices at 700 University Avenue, Toronto

Posting Date: December 31, 2019 Closing Date: Until filled

For current UHN employees, only those who have successfully completed their probationary period, have a good employee record along with satisfactory attendance in accordance with UHN's attendance management program, and possess all the required experience and qualifications should apply.

University Health Network thanks all applicants, however, only those selected for an interview will be contacted.

UHN is a respectful, caring, and inclusive workplace. We are committed to championing accessibility, diversity and equal opportunity. Requests for accommodation can be made at any stage of the recruitment process providing the applicant has met the Bona-fide for the open position. Applicants need to make their requirements known when contacted.