Marketing Communications Associate

Calgary French and International School - Calgary, AB (30+ days ago)

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CFIS Job Posting – Marketing Communications Associate

Dated 2019-08-28

JOB POSTING

MARKETING COMMUNICATIONS ASSOCIATE

REPORTS TO: POSITION GROUP: STATUS:
Director of Enrolment &

Marketing Communications

Enrolment & Marketing

Communications

Full-Time

(year-round)

Calgary French & International School (CFIS) is a full French language immersion co-educational

independent school, serving over 750 students from preschool through to Grade 12. CFIS develops

each student’s individual and academic potential in an academically rigorous program that is

enriched with internationally-focused learning experiences and engagement in athletics and the

fine arts. CFIS values openness, inquisitiveness, and understanding of both the community and the

world beyond each student’s experience, and provides its students and employees with

opportunities to lead and grow in a culture of mutual respect, creativity, innovation, and critical

thinking. CFIS is a caring and supportive community for its students, faculty, and staff.

Purpose of Position:
The purpose of the position of Marketing Communications Associate is to execute the school’s

strategic marketing communications plan as directed by the Director of Enrolment & Marketing

Communications, and to serve as the school’s content specialist, creating and communicating

compelling stories about CFIS for both digital and print media. The primary goals of this position

are:
1. Monitoring CFIS’s brand image on various digital channels;
2. Producing reports for CFIS’s digital marketing efforts, to help inform future strategies; and
3. Creating content for both digital and print media.

The Marketing Communications Associate reports to the Director of Enrolment & Marketing

Communications and works collaboratively with the admissions and development staff to help

meet the school’s recruitment, re-recruitment, and fundraising goals. This individual works with a

broad range of administrative colleagues, faculty, students, alumni families, and parents. The

successful candidate is full-time member of our team, is on-site daily and is an integral part of

daily school life to ensure the CFIS story is told through images, video, print and digital channels.

Areas of Responsibility (Leading Roles):
  • Under the guidance of the Director of Enrolment & Marketing Communications, develops
a content strategy for all school-wide communications that aligns with CFIS’s strategic

CFIS Job Posting – Marketing Communications Associate

Dated 2019-08-28

enrolment, marketing communications, and development plans;

  • Ensures consistency of tone and voice across all school-wide communications;
  • With the guidance from the Director of Enrolment & Marketing Communications,
develops a well-written and dynamic web presence, including frequent news and blog

posts, event updates, and multimedia content;

  • Serves as the school’s webmaster, ensuring that the website is up-to-date and free of
errors;

  • Serves as the liaison with the school’s website provider, addressing support issues and
keeping campus users informed of software updates and changes;

  • Monitors social media and school review sites, providing updates to the Director of
Enrolment & Marketing Communications as needed;

  • Produces monthly reports for the following: website page and content analytics, search
engine rankings and keyword performance, and social media analytics;

  • Serves as the school’s primary photographer and videographer, capturing CFIS events
and activities and taking pictures and/or video at daytime events, and some evening and

weekend events;

  • Maintains CFIS’s digital photo and video archives;
  • In concert with the Director of Enrolment & Marketing Communications, creates and
carries out a defined social media strategy to address each of CFIS’s channels;

  • Manages all aspects of the school’s e-communications, including information collection,
design, copy editing, dissemination, and list hygiene; and

  • Serves as a primary writer and editor for all school-wide communications, including, but
not limited to:
o The CFIS blog

o Notre Monde

o www.cfis.com

o Monthly admissions e-newsletters

o CFIS solicitations and collateral fundraising materials.

Essential Qualifications:
  • Bachelor’s degree required; journalism, marketing, communication, or similar major
preferred;

  • Experience managing social media content in a business/professional role, including but
not limited to Facebook, Instagram, Twitter, LinkedIn, YouTube, and blogs;

  • Strong working knowledge of digital cameras and photo and video editing software such
as InDesign, Adobe Photoshop, iMovie, or Final Cut Pro;

  • Superior writing and editing skills with a strong attention to detail; accuracy a must;
  • Experience in writing for multiple media formats including print, websites, blogs;
  • Strong working knowledge of AP and/or Chicago style guidelines;
  • Prior experience working in a private-independent school or other non-profit preferred;
  • Experience managing website content preferred;
  • Graphic design skills a plus; and
  • Preference will be given to candidates who are fluently bilingual (French and English).
CFIS Job Posting – Marketing Communications Associate

Dated 2019-08-28

The successful applicant will be asked to provide an updated Police Information Check with

Vulnerable Sector Screening prior to commencing work.

Personal Qualities and Attributes
  • Self-starter with an entrepreneurial, proactive attitude;
  • Exceptional organizational skills with the ability to prioritize;
  • Able to work under pressure and meet deadlines;
  • Ability to tactfully communicate with a wide range of people and personality types;
  • Welcomes and seeks constructive feedback from co-workers;
  • Calm and patient demeanor; thinks first before responding; and
  • Interpersonal skills that foster collegiality and further the common goals of CFIS’s
mission, vision and values.

Posting Closes:
The posting will remain open until 4:00 pm on Thursday, September 12th. If you meet the above

qualifications and wish to apply, please email your cover letter and resume to careers@cfis.com.

All applicants are thanked in advance for their submissions.