The Communications Lead role will be responsible for growing the company’s reputation in Canada by developing pro-active and reactive communication strategies targeted towards multiple external and internal stakeholders. External stakeholders include media (medical, industry, general) and others who influence the public discussion around the environment for optimal therapeutic innovation and market access. Internal stakeholders include senior management and employees in the affiliate, and also the regional and global structures.
The incumbent will help to drive business results by leading and aligning the internal and external communications along with the corporate affairs activities. This person will oversee communications for the company´s value proposition beyond treatments and for marketed treatments and pipeline by providing strategic counsel and oversight for the affiliate. You will also develop, execute and align internal communications strategies and programs that develop the Biogen Canada culture and educate, engage and enable employees by providing clear, consistent messaging on Biogen’s strategic mission, vision and progress toward achieving the stated goals and contribute to an overall culture of excellence.
The position will report into the Canadian General Manager and will work cross-functionally with Market Access and Stakeholders Relations, Commercial, Medical Affairs, HR; and in close cooperation with the regional and global headquarters.
Corporate Communications/Issues and Reputation Management
Develop strategic communication plans to enhance corporate reputation in Canada among key audiences and promote Biogen Canada value proposition as a pioneer in neuroscience, a credible and influential player in biotech and a leader in corporate social responsibility.
Ensure alignment with global corporate communication strategies and messages.
Media Relations/Disease Awareness/Product PR
Develop strategic communication plans and tactics to support business goals and brand strategy
Organize events to raise awareness of the therapeutic areas on which Biogen is focused: MS, SMA (rare disease), Alzheimer’s Disease and pipeline; drive media coverage around key milestones; seize relevant opportunities to enhance the organization’s image
Adapt global and regional Corporate Affairs messaging
Manage potential issues
Leverage multiple channels – including general media, medical and industry press, social media (including local company website(s)) to increase visibility and reach target audiences.
Drive leadership communications: develop position papers, speeches, Q&A and briefing notes for Biogen Canada General Manager and leadership teams
Collaborate with other departments and execute internal communication campaigns to foster employee commitment to the company’s mission, values and goals while promoting a culture of excellence and highlighting the Biogen Elements.
Educate employees about science and key milestones surrounding the pipeline and foster excitement for product launches
Continues to grow communication channels to engage employees such as through Synapse, internal bulletins, managing Town Halls and other internal channels
Establishes Corporate Social Responsibility for the Affiliate
Develops strategic plan to identify a local community and or charitable organization to ensure community involvement in regards to Corporate social responsibility.
Supports and manages all local activities in regards to Care Deeply day and ensures all local philanthropic partnerships are maintained.
Upskilling - Capacity and Capability Building on Affiliate Level
Media and Comms Academy: Training for GMs, Corporate Affairs and other company representatives
Build digital capabilities
5 – 10 years professional experience in the Corporate Affairs arena with a focus on internal and external communications in an agency, corporation or NGO in the biopharmaceutical industry on a local or international level
Bachelor’s Degree in communications, public relations or related field; educational specialization is flexible depending on professional experience.
Communications or relevant business degree at the Master’s level is a plus
Broad communication background that includes external and internal communications with a mix of content expertise in brand and science communication, experience in issues management, culture change and market access issues
Excellent working knowledge of local media, patient groups and other external stakeholders.
A proven ability to formulate and articulate clear messages about complex and sometimes highly technical subjects, as well as experience in crafting opinion pieces
Good business understanding, with a strategic mindset to consider both short and long-term implications for the company
Proven project management skills
Demonstrated flexibility to multi-task, prioritize and manage time
Ability to function well under pressure and meet tight deadlines while being detail oriented
Good sense of responsibility and accountability
Ability to work cross-functionally and interact with senior internal and external stakeholders
Excellent networking skills and ability to work in a global and culturally diverse environment
Excellent command of the English language (both written and spoken)
French language knowledge both written and spoken is important