Marketing Manager, Sponsor and Advisor Innovation

Manulife - Toronto, ON (30+ days ago)

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Are you looking for unlimited opportunities to develop and succeed? With work that challenges and makes a difference, within a flexible and supportive environment, we can help our customers achieve their dreams and aspirations.

Job Description

We’re looking for an experienced and dynamic person to build and execute our approach to sponsor and advisor marketing.

You’re a change agent with the ability to initiate and influence key projects along our journey to be a leader in digital experiences. You have a customer obsessed attitude that will help to accelerate growth in a measurable way. You also have a knack for understanding B2B marketing and sales tactics for direct and indirect channels.

Your mandate is to:
Develop and lead the implementation of GBRS marketing strategies and campaigns that support our brand, value proposition, market differentiation, and business objectives.

Lead projects and teams in a matrix organization to execute marketing strategies, large and complex campaigns/projects from concept through to completion including development of internal and external messages, content, marketing collateral, and support materials/tools including return on investment assessments and post implementation reviews.

Provide coaching and project guidance to associate marketing managers and other peers.

Think big and develop innovative marketing experiences for our sponsor and advisor audiences.

What type of work will I do?

Strategies/Project Management

Develop and grow digital-first marketing experiences that influence business critical metrics

Lead implementation of measurement frameworks, tools and processes designed to demonstrate team impact.

Build and own overarching marketing strategies that differentiate Manulife’s GBRS positioning in the marketplace to plan sponsor and market source audiences.

Sell-in and execute integrated marketing plans that align with business objectives and the overarching marketing strategy and help grow our Group business.

Be the guardian of the sponsor and advisor audience, providing the best and most impactful experiences for everything “Manulife” that they interact with along their journey – from emails to events and beyond.

Lead complex projects from end-to-end - aligning research, critical metrics, and external messages, content, marketing collateral, digital and social strategies, support materials, return on investment assessments and post implementation reviews.

Manage each plan/campaign/project by following a project plan task list, ensuring successful delivery on all aspects of each project including quality marketing materials and, timely execution of each task.

Optimize the project’s activities, providing recommendations and ensuring alignment with the marketing strategy, project timeline and budget.

Operational Effectiveness

Collaborate and influence across Manulife’s matrix organization, utilizing contacts to build and strengthen teamwork, collaboration, performance and efficiencies.

In partnership with Global and Manulife Canada Marketing, Distribution, Product, Marketing, Sales Support, Research, Branding, Public Relations, Social Media, and vendors, support and plan marketing campaigns and projects to execute an integrated plan Sponsor/member’s experience.

Support continuous improvements in processes and functions to increase department’s efficiencies.

Job Requirements:
Post-secondary degree or diploma in marketing related field.

7-10 years meaningful experience developing and implementing marketing strategies.

Shown expertise in planning and executing marketing campaigns.

Experience in B2B enterprise marketing.

Knowledge and expertise in digital and social marketing tactics and strategies.

In-depth knowledge of the financial services industry considered helpful.

Competencies:
Outstanding problem solving, decision-making and innovative thinking skills

Strong ability to work in an environment of rapid change

Strong ability to think big and make recommendations outside of organizational traditional norms.

Adept strategic thinker

Strong communication and influencing skills

Strong client and relationship management skills

Strong business planning and project management skills

Demonstrated consulting skills

Strong digital and social media skills

Strong people management skills

What we bring

A bold ambition and set of goals to drive transformation in our industry

A mission for “Decisions made easier. Lives made better.”

A leadership team dedicated to your growth and success

Our best. Every day.

If you are ready to unleash your potential, it’s time to start your career with Manulife/John Hancock.

About Manulife
Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. We operate primarily as John Hancock in the United States and Manulife elsewhere. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions. At the end of 2018, we had more than 34,000 employees, over 82,000 agents, and thousands of distribution partners, serving almost 28 million customers. As of December 31, 2018, we had over $1.1 trillion (US$794 billion) in assets under management and administration, and in the previous 12 months we made $29.0 billion in payments to our customers.

Our principal operations in Asia, Canada and the United States are where we have served customers for more than 100 years. With our global headquarters in Toronto, Canada, we trade as 'MFC' on the Toronto, New York, and the Philippine stock exchanges and under '945' in Hong Kong.

Manulife is committed to supporting a culture of diversity and accessibility across the organization. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will consult with applicants contacted to participate at any stage of the recruitment process who request an accommodation. Information received regarding the accommodation needs of applicants will be addressed confidentially.