Senior Brand Manager, West (Contract)

Arterra Wines Canada - Vancouver, BC (30+ days ago)

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Job Description:
At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.

The Senior Brand Manager, West role is a key position within the Marketing team. The position is responsible for a portfolio of some of Western Canada’s largest Okanagan wine brands including Sumac Ridge, See Ya Later Ranch and Black Sage Vineyard.

The successful candidate will inspire agency partners and cross functional teams in the strategic development of their portfolio including brand strategy, communications, go-to-market, and innovation. They will also oversee creative, media and promotion execution for the portfolio. The successful candidate will have deep experience in full P&L management and be able to work closely with their operations and sales counterparts to deliver targeted growth.

Core Competencies

Creativity – in problem solving, communications development
and design thinking
Communication – the candidate can tell and write a story, and knows how to paint a picture to inspire others
Balanced approach to strategy – can quickly see how the detail ladders up to the big picture and knows the difference and importance of both
Business Savvy and Financial Acumen

Key Responsibilities

Develops and executes all aspects of brand management for portfolio or category of brands, including strategy, positioning, pricing, advertising / media, promotions, and P&L management, with a keen eye to ongoing portfolio management.

Works closely with their cross functional peers to ensure seamless integration and execution of consumer-led strategies (Insights, Sales, Customer Marketing, Finance, Operations)

Monitor and track performance and adjust plans accordingly to ensure delivery of business commitments.

Inspires and manages strong agency relationships with an impressive roster of partners in creative, design, media and PR.

Perform other related duties and responsibilities as assigned or required


Education: Bachelor’s Degree in Marketing or related field (MBA an asset)
Experience: 7-10 years marketing and/or comparable experience with a recognized Tier 1 consumer packaged goods company, or similar caliber (e.g. retailer or other industry)
Experience in leading diverse, cross functional teams, working on complicated projects.
Experience with briefing and leading creative development and assessing creative and media plans
Passion for the Consumer
Creative and innovative
Resilient and persistent, comfortable with ambiguity and managing through adversity
Strategic and analytical with the ability to draw actionable conclusions from multiple data sources.
Financial Acumen
Strong communication and presentation skills
Bilingual (French and English) an asset

Number of Openings:

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.