Digital Product Marketing Specialist

Moody's Analytics - Toronto, ON (4 months ago)

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We are a part of a global team that has helped thousands of financial professionals sharpen their subject matter acumen, complete demanding certification requirements, and develop proficiency in their chosen fields. Our understanding of the evolving expectations for performance in the financial services industry has enabled us to develop courses that directly link to on-the-job success.

We are looking for a tenacious, self-motivated, curious, creative and results-oriented team player to join our innovative and entrepreneurial marketing team.

As a Digital Product Marketing Specialist, you will be responsible for executing a range of marketing activities. You will assist in increasing website traffic, maximizing sales, optimizing online/ecommerce processes, crafting copy, improving email campaign performance (using Marketo or a similar tool), generating new leads and having an overall omni-channel marketing approach to maximize visibility for the line of business.

You will help us build awareness for financial education courses!

This role is part of a broader marketing team that supports both the global B2B and B2C initiatives and reports to the Product Marketing Manager.

Marketing Responsibilities:
Go-To-Market Strategy and Implementation

Identify new and innovative methods of engaging customers through established channels while adhering to and optimizing standard platform disciplines (e.g. Marketo).
Exhibit knowledge of lead management systems through the development and implementation of lead generation.
Demonstrate understanding of core SEM and SEO principles including Google Goal-Setting and Analytics.
Collect, track and report on marketing campaigns through Marketo and Salesforce integration for better ROI attribution.
Manage the development and implementation of all digital marketing tasks that help us optimize marketing effectiveness and enhance customer user experience.
Coordinate the creative execution of marketing collaterals working with internal and external resources meeting all Moody’s Analytics brand standards.
Understand audience database segmentation to implement segment-specific marketing campaigns.

Content Development and Management

Conceptualize and create new campaigns – development of marketing communications collaterals including emails, presentations, social media promotions ensuring the core brand and product messaging.
Manage the writing and editing of marketing content for both internal and external audiences.
Focus on generating new content and repurposing existing content to create a flow for lead generation
Create dynamic HTML email and landing page templates where necessary to improve performance.
Engage and direct agency partners in the creation and delivery of tasks keeping track on campaign performance.


Collaborate with the Product Marketing Managers to establish short and long-term goals for the marketing team. Support in the development, planning and implementation of an annual marketing communication and budget plan.
Facilitate and promote collaborative and productive working relationships within cross-functional project teams.
Lead by example by building trust and developing interpersonal skills with sales, product and technology.
Think strategically with the ability to quickly identify and understand issues and opportunities – focus on solutions and get the job done.


University degree or a college diploma in a marketing-related field is preferred. Candidates who majored in English and who have marketing experience may also apply.
5+ years of overall marketing experience, preferably in a financial services industry or a large corporate organization where you managed product marketing.
2+ years of experience using Marketo and Salesforce to launch and execute end to end campaigns - Marketo Certified Expert and in-depth knowledge of Salesforce to track campaign performance is preferred.
Must possess excellent writing skills in English to keep things engaging in this exciting world of content marketing – produce compelling, but easy-to-read content, choose good vocabulary within context, attention-grabbing introductions and deliver error-free content. This is an important skill for the role and candidates with marketing writing expertise will be preferred.
Ability to manage company native social media platforms including LinkedIn, Facebook, Twitter, YouTube, and Instagram amongst others.
Be a results-oriented, independent self-starter with a sense of urgency and ability to work in a fast-paced environment.
Able to manage multiple marketing projects while balancing competing priorities with tight deadlines.
Work independently under minimal supervision. Display pride of ownership, rely on experience and judgment to plan and accomplish assigned tasks and goals.
Lead peers and dotted line relationships to deliver team objectives by building relationships. Establishes and maintains awareness and understanding of customer and market needs.


Learning Solutions

Job Req ID15849BR

Moody's Analytics (MA)

Line of BusinessLearning Solns, Mktg & Events (LSCME)


Job Category

Sales & Marketing

Job Sub CategoryMarketing
Experience Level

Experienced Hire

Working at Moody's

Moody's is an essential component of the global capital markets, providing credit ratings, research, tools and analysis that contribute to transparent and integrated financial markets. Moody's Corporation (NYSE: MCO) is the parent company of Moody's Investors Service, which provides credit ratings and research covering debt instruments and securities, and Moody's Analytics, which offers leading-edge software, advisory services and research for credit and economic analysis and financial risk management. The Corporation, which reported revenue of $4.4 billion in 2018, employs approximately 13,100 people worldwide and maintains a presence in 42 countries. Further information is available at


Moody’s Analytics provides financial intelligence and analytical tools supporting our clients’ growth, efficiency and risk management objectives. The combination of our unparalleled expertise in risk, expansive information resources, and innovative application of technology, helps today’s business leaders confidently navigate an evolving marketplace.

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Candidates for Moody's Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.