Digital Marketing Coordinator

Rolf C. Hagen Inc. - Baie-d'urfe, QC (30+ days ago)

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Rolf C. Hagen Inc. is seeking a motivated and results-oriented Digital Marketing Coordinator

list to join our dogs and cats consumables marketing team. Reporting directly to the Marketing Manager, the Digital Marketing Coordinator main responsibilities will include the planning and execution of our B2C and B2B CRM campaigns as well as web site improvements and maintenance. Other web related activities will include conducting online surveys, optimization of our web sites (SEO), Adwords campaigns and SEM. In addition, the Digital Marketing Coordinator may be required to assist fellow marketing staff with various tasks as the need arises.

Responsibilities:

Web sites and digital marketing:

  • Responsible for the brands consumer web sites including improvements in UX, maintenance and reporting on KPIs
  • Ensure content stays relevant and up to date (product information, blog, videos, sponsors etc.)
  • Optimize content of web sites through SEO
  • Interface with external agencies as needed
  • Develop and execute Adwords campaigns and SEM
  • Manage and respond to customer inquiries from web sites
  • Create Google analytics and web reports, analyze results and make recommendations or adjustments for future actions accordingly
  • Analyze competition, follow trends and best practices

CRM and e-marketing:

  • Create and manage CRM activities with our customer base
  • Plan annual calendar of activities
  • Develop and execute the monthly newsletter for 2 brands
  • Target our key audience through different channels: email, push notifications and web messaging
  • Execute regular A/B testing
  • Create reports, analyze results and make recommendations
  • Write relevant and compelling content
  • Maintain database to ensure up to date customer information
  • Improve strategies to target our customer base
  • Optimize performance through analyzing key KPIs on a weekly and monthly basis
  • Recommend best strategies and actions to improve campaign results
  • Work with Salesforce Marketing Cloud and Wordpress on a regular basis

Additional digital and marketing responsibilities:

  • Ensure all web related activities remain within budget guidelines
  • Develop and execute surveys to our customer base
  • Manage status of projects though continuous communication and follow-up with key internal and external partners (sales and marketing teams, consultants, agencies…)
  • Work collaboratively with the rest of the marketing team and across company department such sales and operations
  • Assist with the implementation of the brands marketing plans as required
  • Provide support with other digital activities such as social media campaigns as needed

Requirements

  • Minimum 3-5 years of relevant CRM and web experience
  • B.Comm/B.A. in Marketing or related field or equivalent combination of education and/or experience
  • Bilingual a must
  • Experience in managing e-mail marketing campaigns and other digital marketing strategies
  • Wordpress experience or CMS platforms
  • SEO/SEM, Google Analytics experience
  • Experience with email platforms such Mailchimp or Constant Contact
  • Strong attention to detail and outstanding organization skills
  • Creative thinker with multitasking capabilities
  • Superior time-management and prioritizing skills
  • Strong verbal and written communication skills with ability to present ideas and information clearly
  • Collaborative and proactive team player
  • Hands on attitude

Assets

  • Salesforce Marketing Cloud experience (a strong asset)
  • Knowledge of Cognos an asset
  • Photoshop experience an asset

But most of all, we want you if you have:

  • Excellent interpersonal skills
  • A strategic and analytical mindset with a practical approach
  • Ability to work both independently or as part of a team
  • Can succeed in a fast-paced environment while under pressure
  • Attention to detail and ability to handle, prioritize multiple accounts and multi-task

Job Type: Full-time