Analytics & Insights Manager

LoyaltyOne - Toronto, ON (30+ days ago)

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About the Analytics & Insights Group

The Analytic & Insights Group at The AIR MILES® Reward Program provides world class analytical solutions through the delivery of insights that enable our clients to build stronger mutually-beneficial relationships with their customers. The group works directly with the sponsors of the program as well as internal business managers to ensure the successful partnering with our clients.

Why work with us?

The AIR MILES Rewards Program Analytics & Insights Team is looking for a seasoned Analytics & Insights Manager to join our team in Toronto/Calgary/Montreal. We are looking for exceptional analytics professional with a blend of CRM analytics, campaign management, customer insight, marketing and client services skills. The successful candidate will be responsible for (1) coach a team of analytical professional (2) provide expert thought-leadership in enabling the development of customer-centric loyalty marketing strategies by delivering world class analytical solutions & insights (3) collaborate with the rest of the Client Services Team to enable our clients to build stronger, mutually-beneficial relationships with their customers.

What will you be doing?

Coach: Lead, attract, inspire & retain a team of talented Analytics professionals; Communicate and champion the Analytics & Insights vision throughout team

Change Agent: Coach the team to approach analytics with a business impact mentality

Thought-Leader: Collaborate with the rest of Client Services Team to understand client’s business needs, co-define campaign scope/objectives, campaign design, success criteria, targeting & measurement, strategy, client marketing calendar to optimize the client’s loyalty marketing

Gate Keeper: Plan, manage work demand and work flow for the team, develop schedules, prioritize work demand and ensure timely completion of work while maintaining high quality. Communicate and proactively manage key stakeholder’s expectation

Establish relationships with senior client leadership and deliver presentations as needed

Assist in business development initiatives when needed

Conduct quarterly forecasting and monthly variance analyses with the rest of Client Services Team and provide explanation of variances as required

What will you bring?

Bachelor’s degree in a quantitative field: Statistics, Economics, Computer Science, Engineering, Math. Master’s degree preferred.

Minimum of 5-7 years of relevant work experience in customer analysis and insight delivery

Minimum of 2-3 years of supervisory/leadership experience

Functional Expertise – Experience with SAS, SQL, R, relational databases, data warehouses, BI (e.g. MicroStrategy, Tableau); Expert knowledge in campaign management, customer analytics, CRM, segmentation, modeling; Qualitative and quantitative consumer research techniques

Business Acumen – Retail / Merchandising or financial services industry experience an asset; Expert knowledge in direct marketing, market research, experimental design; Interpret research, extracting insights, linking to strategies, and communicating a compelling summary of findings and drive results

Leadership – Demonstrated coaching and people skills to build, engage and maintain strong working relationships with the team, internal stakeholders, external clients; Confidence to adapt to and manage changing (and occasionally conflicting) priorities; Demonstrated assertiveness when working in ambiguous and challenging situations

Business Skills - strong understanding of retailing - merchandising and direct marketing (market research, experimental design); interpret research, extracting insights, linking to strategies, and communicating a compelling summary of findings and drive results, client communication and presentation.

About AIR MILES
Today, there are more ways than ever to engage shoppers. At AIR MILES, we believe that understanding the people behind the purchase is key to winning their hearts – and their wallets. For over two decades and from more than fifty locations around the globe, we have paired expertise in shopper behavior with advanced analytics to uncover the data-driven insights that drive successful loyalty, marketing and merchandising solutions. At AIR MILES, we know that in coming together we are at our strongest – and that together we can help shape the future for our clients, their shoppers and our communities. AIR MILES is an Alliance Data company. For more information, visit www.loyalty.com

About ADS:
Alliance Data® (NYSE: ADS) is a leading global provider of data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today's most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and emerging technologies. An S&P 500 and Fortune 500 company headquartered in Plano, Texas, Alliance Data consists of three businesses that together employ more than 16,000 associates at approximately 100 locations worldwide. www.alliancedata.com

Alliance Data is an Equal Employment Opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities in accordance with legislation.

Alliance Data participates in E-Verify.

Primary Location: CAN - Canada-2084 - Ontario-50419 - Toronto-40-LOY - Toronto
Work Locations: 40-LOY - Toronto Toronto M5A 0L6
Job: Analytics
Organization: LoyaltyOne
Schedule: Regular
Job Type: Full-time
Job Posting: Feb 3, 2020, 2:01:30 PM
Division: Loyalty