Branding & PR Associate

TVO - Toronto, ON (30 days ago)

Apply Now

Date: November 13, 2019

Position Title: Branding & PR Associate

Division: Communications & Corporate Affairs

Department: Branding & PR

Reports To: Manager, Branding & PR

Salary Range: $55,692.00 - $65,993.20

Location: Toronto, Yonge & Eglinton (on the Yonge subway line)

As the Government of Ontario’s partner in digital learning, TVO’s vision is to create a better world through the power of learning.

TVO’s powerful learning products and services, rooted in the curriculum, help build an Ontario that can adapt, innovate, and compete globally. Our in-depth current affairs journalism from an Ontario perspective supports citizen engagement and a robust democracy. TVO is funded primarily by the Province of Ontario and is a registered charity supported by sponsors and thousands of donors. For more information, visit tvo.org.

Overview:
Are you a passionate and knowledgeable strategic branding and PR professional? Do you thrive in environments of constant change? Do you enjoy working in collaborative and cross-functional team environments with multiple stakeholders? Can you draft a cross-channel marketing & PR plan and write a mean brief to incite strong creative that delivers results? Can you inspire, critically review, and guide internal and external creative and media teams? Do you understand how web development and design, search, digital marketing, CRM/email marketing, PR, social, broadcast and print can work together to build a brand and a product? Are you comfortable using brand, marketing, PR and social analytics and insights to drive actionable and tactical marketing improvements and A/B testing? If so, we’d love to have a conversation.

Our Communications and Corporate Affairs team is hiring a dynamic and collaborative branding & PR associate who is forward-thinking and passionate about building brands and products. Reporting to the Manager, Branding & PR, this role is responsible for developing and activating brand, marketing & PR plans for a portfolio of TVO products and services related to our digital education, and/or philanthropic offerings.

Key Responsibilities:
Supports the Manager, Branding & PR in the development and critical evaluation of strategic marketing, PR and supporting media plans to deliver against these KPI’s
Initiates and drafts creative, PR and media briefs that accurately capture the strategic and message intent of branding and marketing projects, as well as the required execution details to enable efficient delivery of strong creative concepts and media campaigns
Inspires, critically reviews, and guides internal creative studio and external creative agency resources to deliver on-brand marketing concepts that deliver against brief and strengthen the TVO brand and its portfolio of products
Works with our media agency to ensure delivery of promotional assets and planned campaigns
Develops, coordinates and project manages the activation of digital and traditional brand, marketing and PR plans to deliver desired results on time and on budget with stakeholder buy-in. Tactics will include:
Web/print design and development
Social media
Publicity planning, media and community outreach
Influencer programs
SEM
Email marketing and CRM (marketing messages, design and deployment)
Online content
Advertising and promotion
Direct mail
Testimonial and support videos
Sales support materials
Event activation and/or support
Serves as key branding & PR contact for internal clients and day-to-day product/content discussions, also contributing to and influencing product/content strategy, planning and execution
Partners with the data and analytics team to develop tracking and analytics reports that lead to stronger stakeholder understanding of marketing program results/lead generation efforts and actionable improvements to ongoing marketing and PR programs including SEM/SEO, social media, web promo/PR content, etc.
Leads and contributes to ongoing social and PR tracking and listening reports
Ensures consistency and integrity of logo use and brand/product messaging in all brand materials
Processes and tracks invoices, and provides quarterly budget updates
Develops and coordinates budgets to ensure proper set-up and reconciliation
Manages agency and creative status updates
Supports the Communications and Corporate Affairs team in other duties as required

Qualifications:
Degree or Diploma in Business with a Marketing or Communications major OR Degree or Diploma in Communications preferred
5+ years of relevant brand and/or product marketing and PR experience
Proven ability to draft omni-channel marketing and PR plans that deliver against organization, brand and product objectives
Extensive experience in crafting marketing, PR and media briefs that communicate strategic context and messaging objectives, as well as execution details needed to guide campaigns and projects
Proven ability to critically review and positively guide internal and external creative and media teams to deliver strong results that deliver against brief
Experience in managing, tracking, and evolving social media, PR, SEM, SEO, email campaigns and CRM efforts, including recommendation and implementation of A/B testing
Proven experience working with marketing and PR analytics and post-campaign results, and developing and implementing subsequent recommendations and tactical evolutions
Extensive experience in marketing and PR project coordination in a matrixed organization – and in delivering projects efficiently and effectively, on time and on budget
Knowledge of design, production processes and requirements for search, web, email broadcast and print marketing tactics
A roll-up your sleeves, results driven, can-do attitude
Demonstrated attention to detail
Proven ability to successfully manage multiple deadlines and priorities
Demonstrated ability to understand the big picture and provide actionable results to solve organizational needs
A strong communicator and relationship builder– with experience in developing productive cross-functional relationships
Strong consensus building skills and experience in leading through influence
Excels in an environment of constant change
Expert working knowledge for the Microsoft suite of products (Word, Excel, PowerPoint, Outlook)
Ability to work evenings and weekends as required
Demonstrates TVO's values of Excellence & Innovation, Ownership, Collaboration, Trust and Respect
Qualified candidates are invited to submit a current resume by November 27, 2019 at 5:00 p.m.

For Additional information about TVO please check out our website at TVO.org to access all of our web properties.

TVO is an equal opportunity employer and will endeavour to accommodate job applicants with disabilities through the People & Culture Division. Upon request, all job postings will be made available in alternative format.

At TVO, we believe that the diversity of our team strengthens our ability to develop creative solutions and products that are reflective of Ontarians.

We thank all applicants for their interest. However, only those candidates selected for an interview will be contacted.