Salesforce Marketing Cloud Consultant (“Implementation Analyst”)

Appnovation Technologies - Toronto, ON (6 months ago)

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ABOUT US

Appnovation is a global technology enabled services firm that delivers innovative and creative open technology solutions. Using only proven and commercially supported open technologies like Drupal, HTML5, MuleSoft, Janrain, MongoDB, React, Angular, and Ionic, Appnovation creates feature-packed web and mobile experiences and possesses the capabilities to deliver some of the most robust and complex enterprise-level content management, identity management, integration, and business intelligence solutions on the market.

YOU WILL HAVE AN OPPORTUNITY TO

Consult
Advise on Salesforce Marketing Cloud implementation, clearly articulating usage best practices, product roadmap and its relationship in the Salesforce Ecosystem
Enabling customers on Salesforce Marketing Cloud
Contribute to the development of statement of work (scope, deliverables and effort estimations) and project delivery teams
Translate marketing strategies and requirements into specifications for Salesforce Marketing Cloud
Provide advisory guidance on support issues
Training of customers on Salesforce Marketing Cloud and features
Build relationships and become a trusted advisor for customers
Build
Configure Salesforce Marketing Cloud products and features including Email Studio, Social Studio, Ad Studio, and Automation Studio
Build complex campaigns with Journey Builder
Manage campaign execution
Establish data structures and assist with data import / export and data cleansing
Create content libraries and manage dynamic content, including but not limited to Email and Landing Pages
Share
Provide training and support for new and existing Salesforce Marketing Cloud implementations
Create Knowledge base articles for marketing, case studies, whitepapers and/or to share experiences with team
Deliver applicable supporting documentation
Educate staff members through training and individual support

WHO YOU ARE (*must haves)
Bachelor’s Degree in business (marketing focus preferred), computer science, or equivalent
  • 5+ years progressive experience in in-house or agency marketing roles
  • 2+ years experience with Salesforce Marketing Cloud
  • Strong knowledge of Email Studio, Social Studio, Ad Studio, and Automation Studio, Journey Builder experience strongly preferred
  • Strong experience with AMPScript and SSJS
Strong understanding of unique Email Marketing challenges such as IP-warmup and email deliverability
Strong understanding of CAN-SPAM, CASL and familiarity with GDPR (or domestic equivalents)
Process and detail oriented
Proven problem solver
Effective communication and collaboration skills
Experience in customer facing roles is strongly preferred
Experience with CMS solutions is preferred
Salesforce Certified Marketing Cloud Email Specialist certification is preferred (or commitments to complete within 6 months)

Please note that only those selected for an interview will be contacted. Appnovation Technologies is committed to fostering a diverse and representative workforce and an inclusive work environment where all employees are treated equally.