Social Media Specialist

SOTI Inc. - Mississauga, ON (30+ days ago)

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SOTI is committed to providing its employees with endless possibilities; learning new things, working with the latest technologies and making a difference in the world.

Job Title: Social Media Specialist

Location: Mississauga

Who We Are

At SOTI, we are committed to delivering best in class mobile and IoT device management solutions. We are looking for out of the box thinkers that appreciate the art of creating great software.

To us, being visionary is more important than doing things the way they’ve always been done.

What We’re Looking For

Do you dream in hashtags? Thrive in a fast-paced environment that encourages you to color outside the lines and make your mark? SOTI is looking for its Social Media Specialist to grow and evolve our corporate social media channels, with a focus on compelling content in all formats.

Reporting to the Sr. Manager of Demand Generation, the ideal candidate must have a passion for storytelling and the ability to connect with audiences across all platforms. But that’s not all; the right candidate must like going “beyond the post” and digging into the data behind all they do. The ideal candidate knows that social media isn’t just something a company does because it’s a nice-to-have, they do it because it supports its business objectives. And most importantly of all, they know that internally, the data tells the story.

Stellar communication skills are a must, succinct writing skills are required, and the ability to relate everything back to marketing and business goals is crucial. Working as part of a team, staying proactive and accountable across all tasks, with a keen eye for building processes and reporting on metrics is needed. Attention to the finest of details is required.

What’s in it for you?

The People - From our humble origins in our founder’s basement, to our industry leading position today, SOTI has worked hard to foster a company culture that we can all believe in. A culture that emphasizes personal growth, continuous innovation and fun.

The Growth - Our environment fosters new ideas, fresh perspectives, and the ability to take them over the goal line. SOTI is a fast-paced environment with a global reach that encourages you to make your mark and be part of something big!

The Technology - You’ll get the chance to work with leading edge technologies and take on complex and interesting projects, as part of highly collaborative and agile teams. You will work alongside SOTI’s partners which include leading tech giants that will keep you on the cusp of emerging technologies.

What You’ll Do

Own all SOTI social media channels, with a focus on LinkedIn, Twitter, YouTube and Instagram with demonstrated experience executing a well-articulated approach for growing followers, engagement, traffic, and acquisition
Conceptualize, plan and execute all social media content on active channels by creating and managing the social media content calendar based on SOTI’s corporate initiatives, field marketing events, and communication priorities
Design and execute regular social media reporting on key metrics, including growth in fans/followers, engagement, traffic; share learnings and continuously optimize
Remain ‘plugged in’ to the latest trends in social media in order to recommend new channels and approaches which will help SOTI increase its share of voice and stand out from the crowd
Ensure all content adheres to SOTI’s voice and brand guidelines
Use social listening tools to provide progress reports and mine insights, while continually finding ways to improve on those metrics
Collaborate with our Customer Support team to ensure we are providing comprehensive customer service within all social channels
Provide proactive and reactive support for the PR team, including supporting company announcements and during marketing events on social media. This includes advising on and planning advance strategies, investigation and response to real-time updates, and using social intelligence tools to provide insights, draft responses and develop visuals to support (eg quote cards, banners, videos, and more)
Work closely with company leaders to help develop their social media presence
Serve as the social media expert within the company, maintaining a cutting-edge understanding of best practices, features, strategies, and tactics
Experience building a YouTube channel is a bonus

Experience You’ll Bring

Bachelor’s degree and a minimum of 3+ years working directly on social media, preferably in the technology industry
Experience writing, editing and managing compelling content calendars, while balancing new priorities and requests with ease
Proven ability to analyze, mine, and present data from major social media platforms and social media listening tools
Excellent written, oral, and social interpersonal skills
Proven ability to lead multiple projects, prioritize and deliver against changing priorities, multiple stakeholders, and aggressive deadlines
Strong initiative to drive results, solve problems and consistently follow through
Well-versed in social media and digital technologies, constantly informed on industry developments, including consumer trends and new technologies
Experience leading employer branding campaigns on social media to support recruitment and retention preferred

About SOTI

SOTI is the world's most trusted provider of mobile and IoT management solutions, with more than 17,000 enterprise customers and millions of devices managed worldwide. SOTI's innovative portfolio of solutions and services provide the tools organizations need to truly mobilize their operations and optimize their mobility investments. SOTI extends secure mobility management to provide a total, flexible solution for comprehensive management and security of all mobile devices and connected peripherals deployed in an organization.

At SOTI, we celebrate the uniqueness of our global teams and are proud to be an equal opportunity workplace. We are curious problem solvers who are committed to bringing the best mobile and IoT management solutions to market. We offer careers with #EndlessPossibilities.

What are you waiting for? Apply today:

If you want to bring your ideas to life, apply at SOTI today.

We are committed to providing accessible employment practices that are in compliance with the requirements under the Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require accommodation during any stage of the recruitment process, please notify People & Culture at .

Please note that SOTI does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Services Agreement with agency/recruiter, SOTI will not consider or agree to payment of any referral compensation or recruiter fee.