Vancouver - Point Grey Campus
Marketing & Sales
Marketing & Sales, Level A
Brand & Marketing Communications Associate
VP External Relations
Brand & Marketing
$53,019.00 (minimum) - $63,647.00 (midpoint) - $76,374.00 (maximum)
Desired Start Date:
"Midpoint" of the hiring salary range means the individual possesses full job knowledge, qualifications and experience.
The Brand and Marketing Communications Associate will work as an integral member of the Brand and Marketing team. The role involves implementing, optimizing and elevating brand, marketing communications and promotional initiatives at every level.
The position also manages the communications efforts of academic and administrative units by providing a wide range of marketing communications services including overall brand management and delivery of enterprise wide initiatives. This office is responsible for setting the university's visual identity standards, maintaining the UBC Brand website and executing regional, national and international brand campaigns across multiple media.
Reporting to the Brand and Marketing Communications Manager, the Marketing Communications Associate works closely with the UBC Brand and Marketing team, colleagues in the UBC Communications Portfolio and communications professionals throughout the university to: 1) ensure the consistency and delivery of the brand message, 2) increase the cohesion and efficacy of marketing and communications efforts, and 3) reduce duplication of marketing efforts. This will be achieved by the development of central marketing communications resources, promoting their use and integration, and supporting collaborative university relationships.
Reports to the Brand and Marketing Communications Manager and works closely with the whole Brand and Marketing team. The Associate will also liaise with and manage the efforts of the Communication portfolio and external suppliers and contractors as required.
In consultation with the Brand and Marketing Communications Manager, the successful candidate will:
- Writes and distributes social media posts for UBC's brand channels (channels include Facebook, Instagram, Twitter and LinkedIn)
- Writes and distributes communications toolkits for enterprise-wide initiatives, such as Graduation, UBC Connects and the President's Concert Series
- Responsible for writing copy and publishing to content management systems (e,g. Wordpress or Gather Content) for projects including the brand.ubc.ca, ubc.ca, and campaign websites
- Manages content curation process, reviewing content and leading weekly editorial meetings.
- Respond to requests on behalf of the Brand and Marketing team to assist campus units in elevating and maintaining the UBC brand. Responds in writing, over the phone, or in person to queries that are submitted via the brand site ticketing system
- Support the users of UBC's digital signage network (the digital signage network is made up of over 200 displays across many UBC buildings and sites) in managing and creating effective content through training sessions, maintenance of support documentation and providing content reviews
- Work with stakeholders on digital signage content submissions to improve the clarity, brand consistency, and relevance to the UBC community. Determine timing, frequency, and playback location for effective dissemination of content.
- Work with UBC departments, faculties, and student groups to facilitate the most effective means of supporting their event-related activities through brand channels, including access and training to the central events system.
- Curate events and content on events.ubc.ca and on twitter (@ubcevents)
- Manage the agendas, content, speakers/participants and meetings for UBC's communities of practice including the Social Media Meet Up Group and the UBC Communicators Network meetings and newsletters
- Responds to queries from outside the university regarding UBC brand trademark requests
- Manage the execution of promotional and marketing communications projects to support the university's overall brand and marketing communications strategies e.g. Remembrance Day, Graduation and President's Office initiatives
- Delivers against marketing communications plans, manages the day-to-day of projects ensuring design, print/digital collateral and communications assets are delivered on time
- Creates and maintains project briefs and timelines that support the progress of a wide range of projects
- Conducts post-mortem analysis for projects, compiles data and writes campaign / social media analytics reports and gathers metrics for campaign reporting
- Prepares research to explore best practices in university marketing communications
- Liaises with freelance writers, external contactors and agencies as determined by the Brand and Marketing team
- Other duties as assigned
The position reports to the University Brand and Marketing Communications Manager. Works under limited direction, reviewed based on adherence to guidelines and completion of assigned work.
Consequence of Error/Judgement
The work and decisions of the Marketing Communications Associate will have an impact on the goals and efficacy of the UBC brand. The position requires the ability to maintain accuracy with strong attention to detail and to exercise good judgement, tact and discretion. Inattention to detail on materials or correspondence would have a significant detrimental impact on the University's reputation
Diploma in Marketing. Minimum of one year experience or the equivalent combination of education and experience. 0-3 years experience or the equivalent combination of education and experience. Please indicate experience using any of the following programs Wordpress, Gather Content, Hootsuite and Simply Measured. Writing skills with experience editing and proof-reading. Ability to communicate effectively verbally and in writing. Demonstrated knowledge and use of social media (Twitter, LinkedIn, Facebook, Instagram, YouTube, etc.). Proven pro-active self-starter; ability to multi-task and prioritize. Well-developed planning and organizational skills; ability to meet deadlines and work under pressure in a fast paced and dynamic work environment. Ability to work in a team environment. Ability to maintain accuracy and attention to detail. Ability to exercise initiative, resourcefulness and sound judgment. Ability to exercise tact and discretion.
Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.
All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.