Assistant Brand Manager

The J. M. Smucker Company - Markham, ON (30+ days ago)

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Assist the Brand Manager or Senior Brand Manager in the management of the brand(s) including ongoing analysis, written reports and communication, presentations and project management. Provide input to the strategic direction of the brand including the development of brand strategy and ongoing evaluation of brand strategy.

Brand Management: Analysis

Demonstrate proficiency in utilizing Nielsen Markettrack, and internal data systems
Demonstrate proficiency in understanding P&L’s and working with the finance team
Prepare and present ongoing business analyses utilizing the tools and resources above
Provide input into the development of brand strategy and ongoing evaluation of brand strategy

Brand Management: Reports and Written Communication

Assist in the development of brand reviews and brand plans
Develop sales presentations
Brief various brand –related initiatives including, but not limited to, promotional programs, packaging, qualitative research, quantitative research and media
Provide input to the creative brief and support through the creative development process
Provide key internal document summaries

Brand Management: Project Management

Clearly communicate objectives and ongoing feedback with external agencies working on our brands
Manage brand initiatives with both internal stakeholders and external agencies
Manage initiatives in response to key regulatory issues (for example, CFIA, Mandatory Nutritional Labeling directives)
Support innovation concept to commercialization in conjunction with cross-functional teams
Demonstrate proficiency in leading and working within cross-functional teams and external agency partners

Brand Management: Presentation Skills

Present briefs to external agencies
Present brand plans to internal stakeholders and external agency partners


Manage the brand budget including the ongoing assessment of agency budget reconciliations and coupon redemption
Complete standard reporting (for example share reviews) accurately and on-time
Report key learnings from brand analyses to internal stakeholders
Manage brand files and keep up to date

Undergraduate degree in Business, MBA an asset
CPG marketing experience strongly preferred
Strong presentation, project management and problem solving skills
Demonstrate proficiency in both strategic thinking and attention to detail
Experience working with teams, preferably cross-functional teams
Candidate must be able to manage multiple projects with competing deadlines and resource needs
Strong initiative and ability to work independently
Some travel required

Smucker Foods of Canada Corp. values diversity in the workplace. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.

We encourage all qualified candidates to apply, however only those invited for an interview will be contacted.