Communications Coordinator

Dalhousie Student Union - Halifax, NS (6 months ago)

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About the Dalhousie Student Union (DSU): The DSU represents the collective voice of over 18,000 students in Halifax, Nova Scotia. The DSU advocates for student rights, builds community on campus through events, supports over 300 societies, and provides focused services to foster a supportive and positive student experience.


The transparency and promotion of work done by the Union are fundamental in a democratic and well-functioning organization. Diverse and well-reasoned ideas, approaches, and experiences are also essential parts of inclusion and equity. As such, the DSU is committed to the respectful exchange of ideas. In carrying out its communications, the DSU will ensure a consistent, clear and professional presentation of information.

Under the guidance of the Director of Research and Outreach, the Communications Coordinator will develop marketing, public engagement, and membership awareness strategies to achieve its goals and expand its outreach to DSU members and stakeholders. Candidates will be asked to demonstrate their experience in effective social media and communications management, including how the use of strategic planning has positively impacted communications and outreach.


Undergraduate degree with 3-5 years of relevant experience.
Experience working with a membership-based organization and implementing membership outreach strategies an asset.
Experience in developing and implementing communications and service promotion plans.
Understanding of various social media tools and communications best practices.
Experience with monitoring, content management, and web analytics tools.
Professional writing, editing and communication skills.
Skilled in presenting and presentation design.
Experience working in a collaborative, team-led environment.
Ability to prioritize competing demands and manage a variety of tasks effectively.
Strong interpersonal, management and organizational skills.
A demonstrated commitment to fostering a respectful exchange of perspectives and ability to foster an inclusive work environment.
Knowledge of the post-secondary education system in Nova Scotia and Canada an asset.
Experience working with website management platforms/apps (such as Wordpress, Squarespace, and Wix) and Adobe Suite an asset.

Duties Lead the DSU’s social media strategy, implementation, analytics, and engagement:

Monitor and manage all DSU social media channels.
Develop engaging social media content.
Utilize current and new communication platforms to connect with our members and streamline communications processes.
Collaborate with various departments to develop ongoing communications plans and information campaigns to promote their services to our membership.
Develop clear channels to facilitate any promotion, sponsorship, media, or communications requests.
Ensure Communication and Social Media policies are followed in DSU communications in collaboration with the Vice-President Internal and the Policy and Governance Coordinator.
Ensure that promotional materials adhere to the DSU brand guide in collaboration with the Graphic Designer

Coordinate external communications of the DSU:
Develop key messaging regarding the DSU and its services.
Coordinates media requests and writes press releases highlighting DSU news and activities.
Assist and train executives with public speaking engagements, presentations and preparation of articles for publication.
Using the DSU Consultation Policy as a framework, lead public engagement strategies, including the DSU Annual Survey, to ensure student consultation and feedback is included in communications and lobbying efforts.
Leads the implementation and creation of a final summary of the DSU Annual Survey in collaboration with staff, executive, and council.
Monitor government and news sources for potential changes to ensure that the DSU can respond effectively.

Evaluate the effectiveness of official DSU Communications platforms:

Routinely record and evaluate the effectiveness of all official DSU Communications Platforms, including: print, media screens, DSU website, social media, e-mail campaigns and poster boards.
Utilizing student feedback, issues policy, and Annual Survey results to discover ways to create more effective, accessible, and inclusive communications across all platforms.
Trial and implement new communications platforms to enhance our interaction with our members.
Manage and maintain up-to-date information on the DSU website. Regularly monitor the activities of the DSU and feedback to ensure the website is accurate and functional.

Oversee the Advertising and Sponsorship Coordinator and Street Squad Program Coordinator

Assist in the creation and maintenance of recruitment and promotion strategies for DSU volunteer opportunities.
Provide direct support and oversight on sponsorship agreements and maintain up-to-date forms and communication channels for the Advertising and Sponsorship Officer.
Support the recruitment of Street Squad team members and assist the Ambassador Program Lead in managing performance as necessary.
Assist with the growth of the Ambassador program and the development of projects as needed.

Position Details

The salary for this position ranges between $35,000-$45,000.
This position entails 35 hours per week during the summer and 40 hours per week throughout the academic year.
Start Date: January 2020

Please apply by December 11th 2019, 4:00pm EST. Only applications received through the DSU website (Bamboo) will be accepted.

We thank all of our applicants for taking the time to apply. Only the candidates selected for an interview will be contacted.

The Dalhousie Student Union welcomes the contributions that individuals from traditionally marginalized communities, as outlined under the prohibited grounds for discrimination in the Nova Scotia Human Rights Act, bring to our organization. These include racialized people; Indigenous people; women; lesbian, bisexual, gay, transgender and queer people; and people with disabilities.