Senior Marketing Programs Advisor

Imperial - Calgary, AB (30+ days ago)

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Senior Marketing Programs Advisor
Location: Calgary, AB, CA
Company: Imperial

Job description
As a member of Imperial’s Retail marketing team, you will be responsible for developing and executing leading edge marketing programs in support of our channel partners in achieving their sales and marketing program objectives. You will play a critical role in delivering on Imperial’s promise of providing “the best fueling experience” to Canadian consumers.

Reporting directly to the national loyalty programs manager, your responsibilities may include but are not limited to:

Playing a leadership role in defining the strategy for Imperial’s Retail loyalty programs.
Responsible for leading strategic discussions with loyalty partners, vendors, and channel partners.
Working cross functionally with Imperial stakeholders (e.g. Marketing Communications, Fleet, Card Programs, Sales and Operations teams).
Developing programs, promotions and campaigns based on information collected such as marketing trends, market research, competition, new products, and pricing.
Planning, executing, and stewarding specific marketing activities, programs and budgets as appropriate.
Leading financial modelling, business case development, market / competitive research, and develop related presentations to secure approval for funding, alignment with channel partners, and keep key stakeholders engaged (including senior executives).
Ensuring loyalty programs are well positioned, innovative, and remain leading edge in competitive retail fuels loyalty environment.
Contributing to customer communication strategy and development of appropriate member engagement plans and tactics.
Initiating recommendations for improvement of internal processes and identify opportunities for efficiency related to marketing programs.
Qualifications
Bachelor’s degree in Business, finance, marketing or business related field is required; MBA preferred.
Minimum 7 years’ of relevant work experience in B2C marketing, corporate development, strategy, management consulting or equivalent.
Proven financial analysis capability; Excel modelling competence an asset; ability to build professional business case/presentations suitable for senior executive reviews providing recommendations and demonstrating financial implications.
Loyalty program experience is an asset.
Excellent collaboration, negotiation, communication and presentation skills.
Demonstrated capability to influence without direct authority, business project coordination and execution.
Strong strategic thinking and problem solving capabilities in complex, changing, and fast paced environment.

Start date: February 2, 2020 or negotiable

Location: Calgary, AB

Your benefits
A company committed to career growth - we recruit those who are interested in a career with Imperial and prefer to develop and promote people from within. Our career management process means that you will likely perform a number of unique, challenging roles during your career.
Successful networking and mentoring programs - enables you to spend time with managers from across the organization to learn about other departments and opportunities. Also allows you to connect with peers at a similar experience level.
Commitment to safety, ethics & continuous improvement - these standards are the reason Imperial is an industry leader. You will work for a company that upholds safety and ethics ideals and continues to seek out ways to improve.
Exceptional benefits program - includes competitive savings, retirement, and healthcare plans that you can customize to meet your individual needs. A comprehensive relocation package is provided, if required. Educational and physical fitness financial assistance programs round out our benefits package.
Continuous learning environment - encourages you to augment your skills and capabilities.
If you are talented, driven, experienced, and want to make meaningful contributions that truly impact consumer experience and bottom line objectives, then you owe it to yourself to apply with Imperial.
Competitive vacation and earned days off (EDO) package - provides you with three weeks of vacation (the first year is pro-rated based on your hiring date). In addition, under our EDO program, employees take off one scheduled Friday per month and up to two floating EDO days (depending on work location and start date during the year) annually for use at your discretion with approval.
Who we are
A leading member of Canada’s energy industry, Imperial offers exciting opportunities as Canada’s largest petroleum refiner, a major producer of crude oil, a key petrochemical producer and leading fuels marketer from coast to coast. We are committed to high standards, applying technology and innovation and working with communities and our Indigenous neighbours to meet rising energy demands in a safe, reliable and environmentally sound manner.

Other considerations

For applicants selected to be interviewed, pre-employment background screening will be required.
We thank all those who apply; however, only those candidates selected for interviews will be contacted.

Eligibility to work in Canada
All applicants who receive an offer of employment must be eligible to work in Canada on their start date. Proof of eligibility shall be in the form of a Canadian birth certificate, Canadian passport, Canadian citizenship certificate, Canadian certificate of permanent residence, Canadian open work permit or receipt from Immigration Canada of an application for a post-graduate work permit . Proof of eligibility must be current and valid (not expired, cancelled or voided). Proof of eligibility will be required if an offer of employment is made. Failure to provide proof of eligibility at least six (6) weeks prior to the start date may result in the offer of employment being rescinded.

Application deadline: November 24, 2019

Imperial is committed to providing equitable treatment and equal opportunity to all individuals.

In certain situations, Imperial may use your application to consider your suitability for other positions in the company and may also provide the information to its affiliates, including affiliates of Exxon Mobil Corporation, in connection with possible opportunities at those affiliates.

Job Segment: Consulting, Management Consulting, MBA, Technology, Management, Research

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