ABOUT OCEAN BRIDGE
Ocean Bridge connects Canadian youth and young professionals from coast to coast to coast empowering them to make a difference towards ocean conservation. Each Ocean Bridge cohort brings together 40 youth from rural landlocked towns, northern communities, coastal urban cities and anywhere in between to form a national team. These ocean ambassadors engage in co-creating and delivering service projects for their home communities and for two immersive expeditions to take action and address Ocean Health and Ocean Literacy in Canada. This year, 160 youth and young professionals will form four cohorts, each learning from one of the following unique and awe-inspiring marine regions of Canada: the Pacific, the Great Lakes, the St. Lawrence River, and the Atlantic.
Reporting to the Ocean Bridge Manager, the Community Specialist is responsible for leading the development, implementation, and measurement of youth participant’s communications strategies and tactics to achieve increased public awareness and goodwill across a broad audience. Acting as a subject matter expert for participants, this position is expected to advise and train youth participants so they can successfully develop relationships in their community, promote their service activities, and share their stories in engaging and captivating ways. This position also provides support to develop, implement and coordinate programs and services that meaningfully link current participants and alumni and that promote an appreciation for lifelong engagement with and support of Ocean Bridge and Ocean Bridge alumni. The Community Engagement Specialist will also be responsible for developing and implementing innovative strategies for recruiting youth participants to Ocean Bridge.
This is a full-time contract position. While the Ocean Bridge head office is at the Vancouver Aquarium in Vancouver, BC, we will consider remote offices in the following cities or regions: Vancouver, BC; Ottawa, ON; Montreal, QC; or Halifax, NS.
Candidates who are offered employment will be subject to a criminal record check.
Collaborate with Communications team at Ocean Wise to expand awareness of Ocean Bridge and youth service programs by:
Contributing to the annual Ocean Bridge Communications plan;
Developing and planning stunts to attract media attention at key points during Ocean Bridge programs;
Scheduling related content on social media;
Monitoring Twitter, Instagram, and Facebook for potential stories from participants;
Collaborating with the communications team to develop ongoing strategies for social media;
Ensuring all communication materials are kept up-to-date on the Ocean Bridge website;
Assisting with media inquiries, attend media events and wrangle media as required;
Attending community events, festivals, and local service projects for promotion and recruitment;
Developing materials for community outreach events e.g. games, activities;
Directing contracted or youth photographers and videographers at events;
Developing creative ways to attract media coverage for expeditions and local youth service events;
Managing, editing and writing for publications and reference materials in print and digital to elevate awareness of the Ocean Bridge Program;
Liaising with internal and external partners including but not limited to Canadian Museum of Nature, DFO, Parks Canada Agency, #NatureForAll, Canadian Geographic, and other Canada Service Corps organizations, Privy Council Office, Youth Secretariat;
Obtaining best of brand photographs, images, and videos of youth and their service initiatives, expeditions and full-time field placements.
Coordinate Ocean Bridge alumni engagement by:
Developing an alumni engagement strategy;
Writing a quarterly alumni newsletter;
Developing and implementing alumni engagement events and campaigns;
Facilitating connections between alumni and current participants.
Acts as a Community Engagement expert and resource for participants by:
Coaching youth and young professional participants in communication and outreach strategies for local service projects;
Advising youth service project teams on communications plans for immersive service projects;
Ensuring outreach and communication materials created by youth align with Ocean Wise and Canada Service Corps branding standards;
Providing workshops and training on community engagement and communications for youth;
Maintaining good working knowledge of best practices in community engagement, communications, storytelling and social media engagement;
Overseeing and updating the communications section of an online learning environment.
Consistently improves Ocean Wise Conservation Association and its processes by:
Promptly aiding in Emergency protocol;
Maintaining and supporting organizational safety standards;
Continually improving our impact on the environment and greening of operations through support of EMS protocols;
Actively demonstrating the organization's values and code of conduct;
Building and maintaining relationships across internal departments to achieve the mission of the organization;
Performing additional duties as required.
Education and Experience
3-5 years of communications or community engagement experience;
Understanding and knowledge of ocean literacy and marine conservation issues;
Thorough knowledge and demonstrated experience in social media and digital outreach;
Bachelor’s degree in Communications, Marketing, Environmental Sciences or related field;
Experience in community and stakeholder engagement;
Experience in activations, media stunts, event planning, and coordination;
Experience in communications planning, execution, and measurement.
Experience working with Indigenous communities and organizations an asset;
Bilingual (French and English) candidates preferred, additional languages an asset;
Strong commitment to ocean conservation, the environment, and education;
Outstanding written, oral communication and presentation skills;
Excellent people skills with the ability to work in a team;
Excellent relationship-building skills to develop strong relations with persons at all levels within and external to the organization;
Superior organizational ability and time management skills;
Comfort and confidence in working with youth;
Demonstrated creativity in developing and implementing communications strategies;
Detail-oriented and accurate in execution, ability to work well under pressure and with minimal supervision;
Thrives in a fast-paced work environment, maintains a positive frame of mind and sets an example of professionalism for other employees;
Active demonstration of Ocean Wise Conservation Association’s values and mission;
Familiarity and proficiency with Microsoft Office products, Cisco WebEx and Online Learning Environments.
Will involve evening, weekend, overnight and multiday overnight work both in and out of town;
Will be working across time zones with coworkers and participants;
Involves some heavy lifting; Incumbents must be able to safely lift up to 50 lbs. to chest level;
Involves physical activities including but not limited to kayaking, canoeing, hiking and shoreline cleanups;
Job requires the ability to stand or sit for extended periods of time;
The incumbent will work in a shared office environment with the usual ergonomic risks;
Exposure to variable weather conditions and associated heat stress and cold stress risks;
Work in adverse/challenging field conditions;
Working in the public forum.