SEM/SEO Specialist - Marketing Agency

Bang Albino Communications - Vaughan, ON (30+ days ago)

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We are a growing GTA-based full-service marketing agency that specializes in helping pharmaceutical, healthcare, and consumer product goods companies communicate more effectively with their customers. We are currently looking to hire a talented and driven Search Marketing Specialist (SEO/SEM) to oversee our paid search campaigns.

Responsibilities

· Develop and implement SEM and SEO strategies

· Optimize copy and landing pages for paid search campaigns

· Track, report, and analyze website analytics and PPC initiatives and campaigns

· Manage campaign expenses, staying on budget, estimating monthly costs

· Perform ongoing paid keyword discovery, expansion and optimization

· Research and analyze competitor advertising links

· Implement organic search optimization best practices

· Prepare and present reports regularly

· Identify buyer personas as part of SEM plans

· Continue to identify opportunities to optimize SEM campaigns and SEO of campaign websites/landing pages

Requirements

· 3-plus years of experience as a Search Engine Marketing Specialist or similar role

· 3-plus years of experience planning and implementing successful SEO strategies

· Proven success in SEO

· Current with the latest trends and best practices in search engine marketing

· Extensive experience using bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite, etc.)

· Extensive knowledge of website analytics tools (e.g., Google Analytics, Omniture)

· Strong analytical skills and experience generating SEM reports

· Familiarity of HTML, CSS, and JavaScript development

· Google Ad Words certification

· Google Analytics certification

· Experience using Google Tag Manager

· Experience with A/B testing and other testing metrics

· Strong communicator

· Thrives on working in a creatively vibrant team environment

Job Types: Full-time, Contract

Experience:

  • SEM/SEO: 3 years (Preferred)