Senior Manager, Global Social Media Strategy

Scotiabank - Toronto, ON (30+ days ago)

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Requisition ID: 70088

Join the Global Community of Scotiabankers to help customers become better off.


Leads and oversees Social Media listening and analytics globally ensuring business strategies, plans and initiatives are executed / delivered in compliance with governing regulations, internal policies and procedures.


Leads and drives a customer focused culture throughout their team to deepen client relationships and leverage broader Bank relationships, systems and knowledge.
Leads the social intelligence command center in monitoring social channels and identifying company, brand, consumer and trending cultural conversations on a regular basis and creating relevant recommendations both in real-time and over the course of time
Collaborates with key stakeholders to identify, refine, create and deliver marketing reports and insights to help drive our business initiatives on an on-demand, daily, weekly, monthly and quarterly basis
Translates various sources of data into actionable insights that inform Social and Content Leads in their strategies and planning
Works closely with Social and Content Leads to design and expand the vision of the Listening and Analytics discipline within the department and organization
Oversees managers and the day-to-day listening and analytics team deliverables
Understand how the Bank’s risk appetite and risk culture should be considered in day-to-day activities and decisions.
Creates an environment in which his/her team pursues effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
Builds a high performance environment and implements a people strategy that attracts, retains, develops and motivates their team by fostering an inclusive work environment; communicating vison/values/business strategy and managing succession and development planning for the team.

Bachelor’s degree required, in Mathematics, Statistics, Computer Science, Economics, or Business
5 years minimum experience with prior relevant experience in creating and delivering social insights and listening analytics in financial services or regulated industry
Expertise with best-in-class social listening and analytics tools such as Crimson Hexagon, Talkwalker, Netbase, Brandwatch, Sysomos and Sprinklr
Expertise with several social analytics platforms such as Facebook Insights, Twitter Analytics, Google Trends, YouTube Analytics Unmetric, Social Bakers, Simply Measured, and Trackmaven
In-depth knowledge, nuances and limitations of social data and how to explain it with the appropriate context
Familiarity in market research
Location(s): Canada : Ontario : Toronto

As Canada's International Bank, we are a diverse and global team. We speak more than 100 languages with backgrounds from more than 120 countries. We value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.