Digital Marketing Specialist (SEM, PPC, SEO)

Beyond the Rack - Montréal, QC (30+ days ago)

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Beyond The Rack (BTR.com) is one of Canada’s fastest growing e-commerce. With Head offices in Montreal, Miami and Paris we are set to grow and we need your help!

PLEASE DO NOT APPLY IF YOU DO NOT HAVE GOOGLE/FACEBOOK ADS EXPERIENCE OR IF YOU ARE ON A TRAVEL OR TEMP WORK VISA

This FULL TIME job includes:

> Creating and Managing Campaigns on Google & Facebook
> Create, test, monitor Facebook/IG/Google Ad campaigns: Evaluate CPC, Conversion goals and attribution/Pixel tracking data
> Conceptualize, develop, implement and measure a wide variety of lead generation including email marketing, PPC advertising and social media campaigns
> Create, test, monitor Email marketing campaigns
> Develop technical content for distribution through training, email marketing, our website, social media (Facebook, Instagram) - Our end goal is Lead Generation
> Coordinate and manage the creation of all SEO friendly digital content for website, blogs, press releases, and social media
> Research technical topics and develop informative, factual content that is compelling, resonates with target business audience, and is optimized for organic SEO
> On-going Website management service work and updates

Required Skills:

> Lead Generation using multiple sources and avenues. This includes setup and deployment of Ad campaigns
> PPC, SEM Management, Google AdWords, Facebook Ads, Re-marketing
> Knowledge and experience in Google Analytics and marketing automation tools
> Copywriting and content creation
> SEO strategy and best practices
> Excellent verbal and written communication skills, a natural team player
> Strong ability to prioritize work across multiple platforms and meet deadlines

Preferred Skills:

> Bachelors degree in business, marketing or equivalent
> 2+ years of digital marketing and content creation experience in lead generation role
> Graphic Design: Adobe Creative Suite
> Experience with Content Management Systems, Customer Relationship Management systems

Job Types: Full-time, Permanent

Experience:

  • PPC Marketing: 3 years (Required)
  • SEM: 3 years (Required)