Secondary School Liaison Officer

University of Waterloo - Waterloo, ON (30+ days ago)

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Term: 4 months

Within the Marketing & Undergraduate Recruitment (M&UR) unit of the Registrar’s Office (RO), responsible for communicating with and providing information for secondary school students, their families, and school officials regarding admission policies, academic programs, and other aspects of university life to help guide their decisions about post-secondary education. In light of research that confirms the impact of effective high school liaison visits, plays a crucial role in the successful realization of undergraduate enrolment management goals and the safeguarding of UWaterloo’s high-quality reputation by developing relationships with prospective applicants.

Responsible for significant independent travel to provide informed representation of UWaterloo at Canadian high schools and at post-secondary information events

Responsible for significant travel to present UWaterloo’s strengths; help prospective students visualize a UWaterloo experience; build effective relationships with prospective students and their families; and provide complete and accurate information about programs, co-op, the admissions process, and any other details required by prospective students
Responsible for acting as a key informed representative and ambassador for UWaterloo and for exhibiting a consistently high level of maturity, professionalism, and credibility to act as uWaterloo’s face-to-face spokesperson with all audiences
Represents UWaterloo at University Information Programs (UIPs) throughout Ontario, typically involving two or three UIP visits in one day, with three presentations at each UIP for groups ranging from 30 to 100+ secondary school students as well as their parents and school personnel
Visits secondary schools throughout Ontario on an individual basis to meet with students who are interested in finding out more about UWaterloo, at each school conducting a 40-minute presentation to a group of students, holding small group counselling sessions, and meeting with school personnel to provide up-to-date UWaterloo information
Participates in and contributes to UWaterloo’s success at the annual three-day Metro Toronto Convention Centre Ontario Universities’ Fair, promoting UWaterloo to prospective students and their parents by providing information in an enthusiastic and professional manner and by delivering UWaterloo presentations throughout the weekend
Participates in and contributes to the success of the Fall Open House, a Saturday event that typically takes place at the beginning of November to provide an opportunity for prospective students and their families to visit the campus, experience a full tour, become familiar with why students choose UWaterloo, and speak with individuals to obtain answers that will help them make informed decisions
Responsible for completing extensive training prior to the beginning of the liaison visit schedule, including polishing the delivery of effective and engaging presentations that incorporate compelling stories about the UWaterloo experience
Attends the provincial Secondary School Liaison Workshop
Shares feedback about high school audiences and UWaterloo materials with the M&UR team to help with the development and enhancement of undergraduate recruitment strategies
Carefully confirms the logistics for any travel and exercises judgment in obtaining assistance or determining a creative solution for any problems that may arise
Responsible for maintaining awareness of cultural, language, religious, political, socio-economic, and any other relevant factors in UWaterloo’s younger student recruitment markets
Responsible for ensuring effective follow-up communication with prospective students
As required, undertakes liaison travel to visit high schools and attend UWaterloo recruitment events across Canada outside Ontario

Collaborates, advises, and consults

Collaborates with and advises the Manager, Liaison, with respect to any challenges that arise with respect to high school liaison travel, including obtaining accurate answers to any unforeseen questions that may arise
Co-operates closely with the M&UR team; the RO Admissions team and other staff; the St. Jerome’s University recruitment team; and colleagues in the faculties, professional schools, university colleges, and other departments who have a vested interest in undergraduate recruitment
Proactively shares knowledge so that all M&UR team members can incorporate new information and techniques into their strategies
Embraces supportive mentorship, professional quality, respectful communication, creativity, positive energy, and synergy in his/her work

Acquires, understands, and applies current, relevant market research and institutional knowledge

Keeps fully informed and knowledgeable about all aspects of programs, admissions, student life, visual identity and branding, success after graduation, and other issues related to undergraduate prospective students, applicants, and admitted students, including all relevant research, communications, recruitment initiatives, and how any changes impact his/her high school liaison visits
Maintains a clear understanding of generational characteristics and the needs and preferred communication methods of all audiences in order to enhance the success of his/her high school liaison visits
Observes and reports on the liaison strategies, activities, and involvement of UWaterloo’s competitors


Participates in M&UR recruitment events and completes such other general and specific duties as may from time to time be determined
Bachelor’s degree, preferably from UWaterloo
Essential: demonstrated outstanding written and oral communication skills, with proven excellence in public/promotional speaking and delivery of presentations
Essential: student leadership experience during university studies and extensive knowledge of and involvement in UWaterloo, including an overall understanding of the organization of UWaterloo services and departments
Beneficial: background in teaching, secondary school liaison/undergraduate recruitment, marketing, sales, public speaking, and/or public relations
Essential: at least 21 years of age with a valid driver’s licence and satisfactory Vulnerable Sector Screening results
Essential: satisfactory level of comfort with independent travel, navigation in unknown cities, and extended stays in hotels as well as the ability to lift light to moderately heavy boxes
Ability to speak credibly about all aspects of academic and university life, including undergraduate recruitment and admissions, Canadian and international education systems, transition issues, academic programs, co-op system of study, financing, residence, student life and success, and success after graduation
Demonstrated ability to think under pressure and on the fly and to respond quickly to change
Awareness of and sensitivity to cultural, language, religious, political, socio-economic, and other relevant factors in UWaterloo’s recruitment markets
Proven degree of maturity, confidence, competence, and energy sufficient to provide effective, credible, enthusiastic representation of UWaterloo at high schools and on- and off-campus educational events
Beneficial: clear understanding of prospective student audiences, coupled with knowledge of student recruitment marketing and enrolment management principles
Strong organizational and problem-solving skills coupled with the ability to handle multiple tasks, meet deadlines, and excel in a fast-paced environment characterized by changing priorities
Demonstrated ability to thrive in and contribute to an integrated and collaborative team environment and to apply a positive team approach to working with colleagues
Essential: ability to influence and motivate others
Advanced proficiency in MS Office Suite
Role may require travelling and while travelling there may be possible disruptions in lifestyle, unusual hours/schedules, overnight stays in hotels, and constant alertness required during travel; during both on- and offcampus events and presentations: requirement to remain physically and mentally alert, enthusiastic, and cheerful under pressure and in unfamiliar environments plus lifting of light to moderately heavy recruitment materials