Marketing Manager

Drake International - Toronto, ON (30+ days ago)

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The Marketing Manager's primary focus is to create and implement marketing and digital communication initiatives specifically for the IT/B2B space for the company's brand awareness and lead generation, focused on North America. You'll be leading day-to-day marketing activities and deploying the very best in online and offline marketing, lead generation, market and marketing analysis, and performance tracking and optimization. Responsibilities

Lead the development and execution of our North American marketing strategies and plans to drive result across multiple channels
Focus on brand awareness in North American market, with tactical campaigns for in-bound lead generation
Manage the Marketing budget and allocation of resources/funds
Report on web analytics, effectiveness of marketing campaigns and KPI's to calculate ROI on initiatives
Provide leadership to ensure consistency for all produced content across the various brand channels
Coordinate participation in partner events such as Amazon and Vmware conferences
Work closely with product and sales teams to optimize messaging specific to target markets (IoT, AI, service providers, C-suite/IT executives)
Drive our social media strategy and execution, focused on LinkedIn and Facebook/IG platforms
Work with our team for strategizing, implementing and improving processes

5+ years' experience in a senior Marketing role
IT/B2B industry experience is a must
Exceptional research, writing, and editing skills to write/create/produce materials across a variety of platforms/channels (web, digital, print, social media, email, etc.).
Outstanding communication skills and the ability to influence others positively
Self-motivated team player with the ability to take constructive criticism
Adobe Creative Suite
Google Ads & Analytics
LinkedIn, Facebook/IG platform