Learn More About Our Digital Marketing Team!

Scotiabank - Toronto, ON (5 months ago)

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Requisition ID: 65990

At Scotiabank Digital Factory, the reach and opportunity of a global organization meets the passion and drive of a startup. Reinvention starts here—and it starts with you.

We believe that the pathway to success is paved with user feedback, so we’re constantly asking our customers how they want to bank. When we find an opportunity to make things people will love, we assemble teams of specialists to collaborate in Digital Factories in Canada, Chile, Mexico, Peru, and Colombia. We work fast, and we work smart. Join us to create meaningful experiences and build the bank of tomorrow for our customers around the world.

If you’d like to learn more about the Digital Factory workspace, our Digital Banking career opportunities, Communities of Practice, and open source projects check out our microsite: https://digitalfactory.scotiabank.com/


“This is for ongoing opportunities and not for an active or specific position. As such, you may not hear back from us immediately. In addition, this is a general overview of the Digital Marketing Community of Practice; therefore actual roles, in reality, will vary in their seniority and specific skill sets needed.”

What does Digital Marketing at Scotia really mean?

Digital Marketing is essentially the first digital touchpoint for customers around the world! Our team partners with a variety of markets in different stages of their digital transformation in places like Canada, Central America, and the Caribbean. We thrive on bringing to life our brand through award-winning marketing campaigns globally.

While creativity is key to the work we do, our eyes light up when we get to work with lots and lots of data (imagine just how much data we have) and we really start having fun when we can roll up our sleeves and get technical. Our days are spent driving acquisition, product discovery, sales, and growth through all of our digital channels – owned, earned, and paid. We acquire, engage, and retain our customers through differentiated digital customer experiences and eCommerce platforms, directly impacting sales through campaigns, engagement and data-driven analysis. Does this sound like something you’d like to get involved in? Then read on!

Who would I be working with and what are they like?

We’re a close-knit team of energetic, hard-working, fun and innovative folks who come from a variety of backgrounds with broad expertise and experiences - and those differences are what make us stronger. When we’re not transforming the way customer’s bank you can find us organizing fiestas and scavenger hunts - we get together regularly to connect and have fun!

We’re constantly evolving, and love to collaborate to bring forth fresh ideas for process improvements and campaigns, welcoming ongoing learning both within Digital Marketing and beyond to cross-functional teams. We focus on four main areas: Acquisition on Advertising platforms, eCommerce, Online Banking and creating end-to-end digital marketing strategies. We look for ways and tools that help improve the efficiency of customer acquisition through personalization, paid search, SEO, programmatic, display ads, and much more.

A couple of key projects we’ve recently worked on include…

Personalization: Through the use of new and existing tools in our stack, we can create more personalized approaches to target different audiences. We're the first in Canada to get access to beta versions of personalization platforms because our skilled in-house team drives results, and our partners know it.

Scotiabank’s new mobile banking app: While this was a joint effort, the Digital Marketing team played a crucial role in launching the new app to our existing customers, and spreading the word to new customers with the mission of driving digital transformation.

Modernized Tech Stack: We’re scaling best-in-class tech stack tools and strategies across our regions. We orchestrate audience management, site experiences, harness our own data and find audience strategies that can be tested and scaled globally, not just in Canada, but in smaller regions as well.

Sounds intriguing, but how do I fit in?

Being naturally curious and persuasive is how this team thrives!
Digital platform expertise is always preferred
You’re not afraid to work hard and adhere to deadlines.
At times things can change on the fly, so it’s important that you can adapt quickly to lots of moving parts: having previous experience in agile environments is always helpful.
While a technical background in analytics isn’t required, our marketing campaigns are data-driven: an understanding of Google Analytics, Google AdWords, and even Adobe Analytics is a great asset.

Key areas we recruit for include…

Journey Management: Create a seamless customer-centric marketing experience across our digital channels while staying focused on impact and results

Digital Acquisition, Growth & Sales: Deliver high quality traffic to our channels by targeting prospects and customers in a relevant manner, optimizing to conversions while providing an optimal ad experience

eCommerce & Digital Customer Experience: Build and maintain an intuitive web experience to deliver valuable content to our customers and drive digital sales

Operations: Operational roles work across all teams and platforms, and are integral to maintaining operational stability

What’s in it for me?

We have an inclusive and collaborative working environment that encourages creativity, curiosity, and celebrates success!
We provide you with the tools and technology needed to create beautiful customer experiences
You'll get to work with and learn from diverse industry leaders, who have hailed from top technology companies around the world
Dress codes don't apply here, being comfortable does!
Free shuttle service to and from Union Station, which means more money in your pocket
Onsite subsidized cafeteria with a chef, so you can snack all day, every day
Onsite fitness center, so you can feel your best
Access to thousands of online and in-person courses so you can brush up on skills, or learn new ones
Clear career mapping and progression. We hire you for your talent and not just for the job. We want to see you succeed not just in your role but in your career as a whole
A competitive rewards package that includes a base salary, a performance bonus, company matching programs on pension and profit sharing, paid vacation, personal & sick days, medical, vision and dental benefits that start from day one and much more!

Location(s): Canada : Ontario : Toronto

As Canada's International Bank, we are a diverse and global team. We speak more than 100 languages with backgrounds from more than 120 countries. We value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however, only those candidates who are selected for an interview will be contacted.