Our Marketing Teams at Best Buy Canada are home to some of the most creative and strategic thinkers in the industry. From graphic designers to writers, digital marketers and media analysts to the managers, Marketing is made up of diverse and talented people all committed to one goal: building lasting relationships with our customers.
The Digital Marketing Analyst is an integral member of the marketing analytics team with a focus on data quality assurance, automation and analytics. This individual works in close collaboration with analysts and specialists on the team to provide actionable insights to executive leadership and internal stakeholders in Retail, Digital and Media Network Marketing. The Digital Marketing Analyst has a strong aptitude towards spotting data abnormalities, finding the root-cause and pulling insights to solve problems for the business.
As a Digital Marketing Analyst you will…
Create marketing campaign reports
Design reporting for new programs while carefully considering the existing reporting structure, integrating automation where necessary
Examine complex data sets and identify the root cause of challenges & discrepancies
Run data quality checks for various business units through the use of analytics tools such as Google Marketing Cloud, Adobe Analytics, Funnel.IO, dashboards and new data sources
Consult with marketing stakeholders and independently support ad-hoc analytics requests with minimal guidance
Lead the continuous improvement of data quality and integrity, providing new perspectives on existing solutions.
The experience we need…
3+ years’ experience working with digital marketing analytics and reporting of online campaigns across multiple channels, including: search, email, display and social.
Advanced proficiency in MS Office and web analytics tools such as Adobe and/or Google Analytics.
Bachelor’s degree in marketing, statistics, business analytics, economics, data science, commerce or related field.
We hope you are passionate about…
Data and analytics – you have a passion for numbers and love to tell the story behind them.
Accuracy and precision – you understand the importance of detail. Quality is everything.
Solving problems – you are inquisitive by nature and strategically provide advanced insights.
Driving change – you thrive in a fast-paced, collaborative environment and have fun while being the best!
Experience working in an Agile environment
Knowledge of Power BI, Power Query and SQL
We believe we have the unique opportunity to help customers enrich their lives and pursue their passions with the help of technology