Paid Search Specialist

Sinalite - Markham, ON (30+ days ago)

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SinaLite offers flexible marketing solutions for business owners in the advertising and marketing sector within North America. With our state-of-the-art manufacturing facility and our online technology, we produce and fulfill over five million orders each year globally. Our mission is to help our customers (and their clients) succeed, by offering high quality marketing materials through e-commerce and lean marketing. We’re growing quickly, so there are plenty of opportunities to learn and advance. The successful candidate will have the creative freedom to make a real difference, the support to grow your career, and the chance to work with the best.

If you live and breathe digital marketing, we want to talk to you. We are looking for a Paid Search Specialist to develop, implement, track and optimize various PPC campaigns with opportunity to grow in other digital marketing channels.

We are currently looking for a Paid Search Specialist to join our team!

RESPONSIBILITIES

Plan, launch and optimizing PPC campaigns, paid social media campaign, and display advertising campaigns
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Oversee accounts on search platforms (e.g. Google AdWords, Facebook, Bing)
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI
Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels
Keep abreast of PPC and SEM trends
Requirements

Proven working experience in digital marketing
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Experience in optimizing landing pages and user funnels
Solid knowledge of website analytics tools
Experience in setting up and optimizing Google Adwords campaigns and Facebook ads manager
Strong analytical skills and data-driven thinking
Up-to-date with the latest trends and best practices in online marketing and measurement
Benefits

What we offer:
The opportunity to work with a fun and dynamic team
Room for growth and advancement
Casual business dress environment
Company sponsored learning
Regular employee appreciation events
Employee savings program
And more!
Want to get a better sense of who we are and what we do? Check us out on Glassdoor! Review employee testimonials and employee driven content including videos and photos!;

https://www.glassdoor.ca/Overview/Working-at-SinaLite-EI_IE1520650.11,19.htm?countryRedirect=true

Employer Paid Benefits including but not limited to: Health, Dental, Life, and Vision.

Sinalite is committed to providing equal employment opportunity for all persons regardless of race, sexual orientation, family status, ethnic origin, place of origin, economic status, creed, colour, sex, age, marital status, ancestry, nationality, gender expression and/or disability. We are committed to treating all persons with dignity, independence, integration and respect. Alternative formats of this position are available upon request.