Product Marketing Manager, YouTube

YouTube - Toronto, ON (30+ days ago)

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Minimum qualifications:
Bachelor's degree or equivalent practical experience.
4 of years of experience creating and executing marketing campaigns.

Preferred qualifications:
Experience building relationships and driving cross-functional stakeholders in Sales, PR/Communications and Partnerships.
Ability to make the complex simple without losing key ideas and messages.
Creative flair to bring fresh ideas into product positioning and marketing campaigns.
Excellent problem solving and analysis skills.
Outstanding written, presentation and verbal communication skills.
About the job

YouTube Marketing’s mission is to know our users, and to connect them to the magic of our products and creators. We make YouTube successful by shaping people’s perceptions of YouTube and inspiring them to engage with us. We’re also responsible for all of YouTube’s marketing activities to consumers, creators, and key opinion influencers.

We’re looking for a strategic marketer with exceptional leadership potential to help drive our YouTube B2B strategy and execution with a vast cross-functional team. You’ll report to the Head of YouTube Marketing in Canada to manage priority programs that will shift advertiser and agency perception that YouTube works to build your business and support sales exceed their annual business growth target.

This role covers the full scope of the YouTube ads business, including developing plans for Large Customer Sales and Google Customer Solutions advertisers, tailoring agency programs, scaling through owned and earned content channels and launching new products. Canada is a top 10 ad market globally and looked upon as an innovative B2B marketing leader within the global YouTube Ads team.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Help guide the cross-functional team to deliver on audience strategy, content drumbeat, narrative and sales activation goals.
Work with the global Product and Brand team to plan press and content around new ad format, ad supported content or brand campaigns.
Be responsible for the day to day management of the YouTube ads business.
Help lead the planning process for the YouTube ads business.
At Google, we don’t just accept difference—we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products and our community. Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing this form.