Assistant Manager, Brand & Content Marketing (1 year contract)

Loblaw Companies Limited - Toronto, ON (30+ days ago)

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25 York Street, Toronto, Ontario, M5J 2V5

President’s Choice Bank (PCF) is a wholly-owned subsidiary of Loblaw Companies Limited (LCL) and was established to promote President’s Choice Financial products and services across Canada. PCF is focused on providing everyday payment solutions and services that reward the everyday. It operates in the following segments:

Mastercard: The President’s Choice Financial Mastercard is offered and operated by President’s Choice Bank.
Insurance: Home and auto insurance are offered through affiliates and relationships with several insurance companies.
PC Optimum: All PC Financial payment card customers earn PC Optimum points that can be redeemed in participating Loblaw banner and Shoppers Drug Mart stores.
PC Services: this division of Loblaws Inc. operates in the same office location and includes The Mobile Shop and Gift Card businesses which are focused upon delivering convenience and exceptional value to LCL customers. Loblaws Inc. is a wholly-owned subsidiary of LCL.

LCL is Canada’s largest food distributor and has expanded into certain non-food categories, with operations across the country. LCL concentrates on food retailing with the objective of providing consumers with the best in one-stop shopping for everyday household needs.

PCF is an important business unit within LCL that manages and develops the products and service programs in order to improve the customer experience, maximize value, and provide a platform to enhance customer insights and relationships. PCF’s vision is vision is to make the everyday simple and better.

The Assistant Manager, Brand & Content Marketing will join a growing team focused on brand management and content marketing across a range or disciplines. Reporting to the Manager,Social Media & Content, the role is responsible for supporting the Manager with the development and execution of tactics related to Integrated Marketing Initiatives, Brand Development, Content Strategy, Curation and Creation. The Assistant Manager, Brand & Content Marketing will perform the following functions in the organization:

What You'll Do:
Manage all project tasks and timelines across multiple stakeholders in the business
Fulfill day-to-day operations for social media and content marketing initiatives, which will include overseeing content calendars across various lines of business (PC Financial, PC Insurance, The Mobile Shop, and PC Insiders Subscription), scheduling content across different platforms including but not limited to Facebook, Instagram, Twitter, Pinterest, blogs, and influencer channels
Planning and managing paid Facebook, Instagram, Twitter, and Pinterest content campaigns that deliver on business objectives
Manage relationships with internal stakeholders to maximize marketing opportunities within owned channels across the enterprise
Work with various agencies on content strategies, creation, and curation
Work with cross functional teams to evolve the customer experience in our content channels
Streamline and innovate current reporting procedures to effectively communicate everything from brand health to social media analytics to key stakeholders
Manage social listening reporting across all lines of business
Administer budget, including tracking, reporting and invoicing
Develop strategic test and learn opportunities for creative asset development, media strategies and beyond
Support a wide range of marketing activities, ensuring the PC Financial brand is represented correctly and consistently
Assist on strategic projects that include components of brand development and enhancement
Support team with ad-hoc requests as needed

What You'll Need:
University degree in communications, business, marketing, or a related discipline
2-4 years of experience in marketing, brand management, or social media, preferably within a financial institution, telecommunications or retail company
Knowledge of the digital marketing landscape at large – a thorough understanding of paid social is preferred
Have a brand-led, but data-driven attitude
Highly organized with a high degree of attention to detail
Proven writing, storytelling, and presentation skills
Highly motivated, self-starter, who can manage a range of responsibilities and multitask effectively


Come and join a winning team who demonstrates innovation, energy, creativity and vision. We recognize the importance of a diverse workforce and we therefor encourage applications from Aboriginal Peoples, women, members of a visible minority and persons with a disability. We thank all applicants for their interest, however, only those selected for an interview will be contacted.

Number of Openings:

PC Financial recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants and colleagues with disabilities.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.