Manager, Insights & Strategy

Loblaw Companies Limited - Brampton, ON (30+ days ago)

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1 Presidents Choice Circle, Brampton, Ontario, L6Y 5S5

The decision to join a company is a big one. We have opportunities for hard working, energetic and reliable people just like you.

Why is this role important?

In this role, you would be a part of the Customer Centre of Excellence team that has a mandate to know our customers better than anyone, and to create a customer centric culture. Our mission is to guide and inform the company on how to design and build high-quality human-centered experiences.

You would strive to communicate and incorporate the customer’s thoughts and mindsets into everything that our business does. You are thoughtful in the questions you ask, passionate about unpacking and framing problems and have experience in applying a range of qualitative research methods that yield actionable insights.

Your practise will naturally span across our enterprise— because after all, many of the experiences our customers have with our products take place across the country. You equally enjoy looking at the bigger picture and focusing in on the details that make experiences authentic at scale.

Being part of the broader research / insights team, our researchers value diversity and learning from one another — we’re looking for those who are just as excited about collaborating with team members that range in qualitative and analytical skillsets.

What you’ll do

Work closely with the various teams and leaders within the business to identify and frame research projects.
Plan and execute the end-to-end process for a broad range of research activities: research design to recruitment, conducting research to data synthesis and ultimately, distilling insights.
Collaborate closely with team members to utilize data from available sources, including customer feedback and business intelligence data.
Conduct a variety of qualitative research methods, which aim to address both user behavior and mindsets around the research questions identified. This may include: ethnographic studies, in-depth interviews, moderated and unmoderated usability testing, journey mapping, diary studies, etc.
Drive change by sharing and presenting actionable insights that both fuel ideation with diverse audiences and evaluate designs. This may include but is certainly not limited to: sharing your research stories in creative ways, advocating for stakeholders to be a part of the research process and/or leading team immersion sessions.
Design and lead ideation workshops with internal stakeholders to share out insights and facilitate ideation sessions to help identify new business ideas / strategies as a result of the learnings
Look across the findings multiple research projects and pull together strategic insights to bring the findings to life for internal stakeholders
Develop and nurture high quality and collaborative relationships with all internal stakeholders and other Customer COE team members.
Work on several initiatives designed to shift the culture of Loblaw to become a more customer-centric organization
Collaborate with 3rd party consultants / research partners to execute insights / research projects

Does this sound like you?

3+ years of experience conducting and integrating user research into design practises and business strategy
Knowledge of user-centered design methods;
Strong knowledge of qualitative research methodologies (e.g. ethnography, shop-alongs, etc)
Demonstrated understanding of the strengths and shortcomings of different research methods, including when and how to apply them
Experience prioritizing time between multiple projects and managing projects involving cross-functional disciplines
Ability to build strong relationships and influence internal stakeholders.

Bonus Qualifications:
Experience with quantitative data collection and analysis
Experience and interest in leading more junior researchers on projects
Passion for emerging trends in one or more of the: grocery shopping, beauty, pharmacy, financial services and apparel spaces.

How You’ll Succeed:
At Loblaw, we seek great people to continually strengthen our culture. We believe great people model our values, are authentic, build trust and make connections.

If that sounds like you, and you are open-minded, responsive to change and up to the challenges provided in a fast-paced retail environment, apply today.

In addition, we believe that compliance with laws is about doing the right thing. Upholding the law is part of our Code of Conduct – it reinforces what our customers and stakeholders expect of us.

Employment Type:
Full time

Type of Role:

Loblaw recognizes Canada's diversity as a source of national pride and strength. We have made it a priority to reflect our nation’s evolving diversity in the products we sell, the people we hire, and the culture we create in our organization. Accommodation is available upon request for applicants with disabilities in the recruitment and assessment process and when hired.