Junior Paid Media Strategist

Pilothouse Digital - Victoria, BC (5 months ago)

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Location: Victoria, B.C.

Role Type: Full-time, Permanent

Hours: Monday - Friday 9am - 5pm

Pay: Competitive salary + benefits + performance incentives

WHO WE ARE

Pilothouse is a full-funnel media buying agency specializing in digital monetization and driving customer acquisition at scale.

We generate hundreds of thousands of products and lead sales while managing millions of dollars of ad spend for clients all over the world. We work with big accounts, big budgets and we love to bring crazy outside of the box ideas to life.

If you like playing foosball (yes, we have a table that is played all day), petting dogs (the best welcome crew in the morning), and having fun, we might just have to hire you. We are focused on building a team of hustlers who are passionate about the paid media space and who are eager to learn and grow. Last but not least, there’s always a fully loaded keg in the kitchen for after work beers. What can we say - employees ask and we deliver!

At Pilothouse we do things differently which means when your accounts have a big win, you have a big win! We believe that hard work needs to be rewarded which is why on top of a competitive salary we offer crazy bonus incentives. You scale for your clients and we will happily scale your bank account.

We're expanding by finding winners. We want to fill our junior positions with people who are ambitious, sharp and eager to learn. If you were the captain of your soccer team, win awards for academic excellence, achieve records for cool things you love, or just an all around go-getter, you're the type person we want. We move fast and we are reaching out to find more of our kind.

We push each other to do awesome work and encourage team members to bring even the wildest ideas forward. Got a crazy idea that will help grow your account, let’s do it! We have an in house creative team that is dedicated to bringing your ideas to life to help scale your accounts.

ABOUT THE POSITION

Our junior positions are all about learning. We're looking to build a team of like-minded passionate people. So, don't worry if you're new to digital marketing! If you fit the description above then you'll learn quickly.

You're going to become a quarterback – someone with a passion for marketing and a drive to learn as much as possible, as quickly as possible.

In this role, you’ll be the middle-person between helping clients achieve their dreams and communicating with your internal team.

You’ll be responsible for setting strategic direction, building and communicating timelines and managing deliverables.

Most importantly, you will implement opportunities to optimize on an ongoing basis to scale results for clients.

Don't worry, our brilliant team of media buyers are here to help you along the way.

Team culture is everything at Pilothouse, along with foosball games and Friday night beers we meet weekly to talk about the industry and our accounts. At Pilothouse you will work with a team that has years of media buying experience who want to learn from you just as much as you will from them.

THIS APPLICATION HAS A CASE STUDY COMPONENT:

Along with submitting your resume and cover letter, please complete this case study and include your report in the application. Answers can be brief.

Practice Case for a local Victoria email newsletter:

You’ve just been hired to run paid advertisements on Facebook for VicNews. The objective of your campaigns is to acquire email subscribers to their daily newsletter.

This newsletter is sent out to all subscribers daily at 7am and is a compilation of news articles from around Victoria

Your budget is approximately $300.00 CAD/Day, they’re hoping to drive email sign ups for under $2.00.

What are some of the key factors you would consider when building out your advertising campaigns?

What are some of the challenges you might face on this account?

What style of ads do you think would perform best and how would you compare results?

Any cool ideas you'd want to test?

IN THIS ROLE YOU WILL

Create and manage high-performing paid acquisition campaigns.

Prioritize and manage multiple tasks and projects simultaneously in a fast-paced team environment.

Work with copywriters and designers to create and deploy landing pages and marketing hooks that increase conversion rates and the overall performance of your campaigns.

Test, test, and test again. Through ongoing review and optimization of the full user journey, you will lower the CPA (cost per acquisition) of each campaign to ensure that targets and goals are being conquered.

Present findings and report on results. What is working and why? What are the next opportunities? How can we best scale the campaign?

Key factor for success in this position: Constantly test new approaches for scaling your client’s brand. Think your idea might be crazy? You won’t know until you try. Using this approach to accumulate data helps optimize performance and provides our clients with super valuable data.

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*** Have more media buying experience? Apply to our senior position:

https://ca.indeed.com/viewjob?cmp=Pilothouse-Digital&t=Senior+Media+Buyer&jk=708b854c1166c010&sjdu=Zzi_VW2ygsY1fzh3Ma9ZsE4zIT1NTXCwgFBhdjeTC3O831f2WCMQa86frwVT78Ip8WI5cZ1HuTjAmq82xeAvpA&tk=1dvual6tuf8gj800&adid=334498986&pub=4a1b367933fd867b19b072952f68dceb&vjs=3

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Along with your resume and cover letter, please include a brief explanation of why you are interested in the paid media space. Feel free to include an example of some of the awesome things you've done that make you stand out - the nerdier the better.

We appreciate your time and thank all applicants for their interest, but will only be responding to shortlisted applicants.

The Pilothouse team is stoked to meet you!

https://www.pilothouse.co/

Job Type: Full-time