Mobile Marketing Manager

Cedars Online - Vancouver, BC (9 months ago)

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Do You Get PUMPED about Mobile Marketing?

Cedars is looking for a Mobile Marketing Manager to further optimize the success of our mobile team. If you think in cross-device campaigns and dream in responsive view ports, then chances are you have our attention.

Requirements:
Monitor, track and report on digital/mobile marketing metrics
Develop and manage mobile and mobile app marketing strategies
Ensure campaigns meet specific acquisition goals
Analyze and optimize campaign development and results
Manage and execute paid search strategies and tactics for both desktop and mobile platforms
Execute various media buys via platforms to drive optimization and reach acquisition goals, including mobile ad networks, Facebook, Twitter, LinkedIn and mobile search
Conduct keyword analysis/research for PPC campaigns; work with account team on client-level campaign strategies
Manage all aspects of campaign optimization, including ad copy writing and testing, position, geo targeting and other A/B tests
Management of daily, weekly, monthly and quarterly reporting from both internal and external data sources
Manage specific budgets for digital/mobile marketing activities to ensure optimal deployment of resources and accurate and timely reporting of incurred costs for financial reporting
Analyze the results of Digital Marketing related activities and campaigns and make recommendations for optimization of advertising spend, campaign tactics and website content enhancements

Candidate Must:
Understand, and is comfortable taking a leading role in mobile marketing strategy, understand Google Analytics and media analytics platforms
Can custom configure tracking and reporting
Have understanding/knowledge of SEM, AdWords, Facebook Ads and conversion optimization
Experience with SEO tools including Google Webmaster, Moz & Brightedge
Experience with media buy & optimization, strong negotiation skills
You are results-driven and have a passion for pursuing audacious goals.
You have a positive, “can-do” attitude and are comfortable working in a flat, dynamic and culturally diverse team.