Director, Client Acquisition & Engagement - Online Brokerage and Digital Wealth

Aviso Wealth - Toronto, ON (13 months ago)

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Aviso Wealth:
A career with Aviso Wealth means being part of an organization dedicated to your success and career development. It means belonging to a group of talented, energetic professionals who live their values every day. Our amazing people and dynamic culture set Aviso Wealth apart. If you’re looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso Wealth has to offer.

The opportunity:
We’re looking for a Director, Client Acquisition & Engagement to join our Online Brokerage & Digital Wealth team.

Reporting to the VP of Product/Platform Strategy and Client Engagement, the Director, Client Acquisition & Engagement focuses on growing our world class Online & Digital Wealth products by building the B2B and B2C strategy. The Director will be accountable for revenue growth for Digital Wealth business through the creation of acquisition and engagement strategies to grow the customer base profitably across all our channels. To think boldly on how best to attract new and retain customers to the platform of the award-winning Qtrade Investor and VirtualWealth so as to give Canadians flexible choices for building their wealth.

Who you are:
You take initiative, seeking out and owning opportunities to improve yourself, your team, and our business
You’re comfortable in a fast-paced environment, maintaining a keen attention to detail even when under pressure
You thrive in a collaborative environment, sharing your knowledge with your colleagues, and celebrating success as a team
You’re a life-long learner, staying current on market events and industry news, and on innovative trends and technologies
You believe in sustainable financial strength, and you’re committed to long-term wealth solutions
You consider the impact of your actions on your team members, our partners, our clients, and the places where we live and work

What your day looks like:
Drives Client Acquisition & Engagement

In partnership with the VP, develops and leads client acquisition and engagement strategies for Online Brokerage & Digital Wealth
Conceives and executes client journeys for client acquisition and engagement strategies throughout each stage of client lifecycle
Works closely with Sales team and Marketing to develop acquisition plans for B2B and B2C plans. Fosters innovative thinking in conceiving new distribution channels and partnerships to grow client base
Builds growth strategy for Digital Wealth
Conceives attractive consumer incentive offers and financial forecasting to build revenue
Leads marketing efforts to develop client journeys and content for engagement strategies tailored to client segments
Identifies opportunities with key partners to build engagement plans to drive growth
Partners with marketing to develop marketing activity plans for platform enhancements
Collaborates with Director Product/Platform strategy to build client engagement plans for platform enhancements to increase usage
Leverages market knowledge and research, and data analytics to capture insights that will shape the client acquisition and engagement strategy
Partner with marketing to create clear content that speaks to our clients and partners and offers educational materials for our platform (key messages to the right audience via the right channel)
Works with analytics team to identify opportunities with partners and clients and leverages insights to formulate recommendations
Supports Sales team by ensuring team is equipped with right materials and tools to effectively deliver sales results
Defines and builds client experience and life cycle expectations including a best-in-class consumer education curriculum as well as compelling data driven acquisition/engagement and loyalty programs
Identifies and develops KPIs and related reporting/dashboards to measure success
Achieves key performance objects, including client growth, engagement and retention

Requirements

Your experience and skills:
Bachelor’s degree required, MBA strongly preferred ‒ Canadian Securities Course and additional industry certifications preferred
10 years of direct experience leading product marketing or client engagement/client acquisition teams in the online investment business, with responsibility for asset and revenue growth.
Experience with digital wealth products, including self directed trading and/or digital advice considered a strong asset
Effective communication skills, ability to influence without authority and the ability to partner across the organization.
Strong leadership skills and effective mentoring to help the lead the team, motive them and offer challenges
Excellent analytical skills including; business case development, ROI, territory analysis, competitive landscape analysis, and go to market strategy
Experience creating value added products, pricing, loyalty and lead generation programs
Proven experience delivering process improvement and efficiency
Experienced at working with retail investors and distribution partners
Demonstrated ability to understand competitive dynamics, identify business opportunities and develop market strategies; direct experience developing and refining product roadmaps with a proven track record of successful implementation
Strong analytical skills and proven ability to turn insights into actionable plans
Ability to conduct financial analysis, forecasting and create compelling and thorough business cases
Worked in agile environment with technology teams
Critical thinking skills are a must to uncover opportunities and go beyond the surface of issues

Benefits

At Aviso, you’ll find a dynamic, entrepreneurial culture that rewards innovation and celebrates success. We offer a competitive compensation package, career enrichment, and regular social events to foster teamwork. Aviso Wealth welcomes and encourages applications from all qualified individuals including persons with disabilities. If you require an accommodation, we will work with you to meet your needs in all stages of the hiring process.

We thank all applicants for their interest, however only those selected for further consideration will be contacted.

No recruiters or agencies, please.

Company Overview:
Aviso Wealth is a national, integrated financial services company, with approximately $65 billion in assets under administration and management. Aviso is owned by Credit Union Centrals, CUMIS and Desjardins. Our MFDA-regulated dealer, full-service IIROC-regulated brokerage, and insurance dealer support thousands of financial advisors at hundreds of credit unions across Canada. Our award-winning online brokerage, Qtrade Investor, and our digital advice platform, VirtualWealth, give Canadians flexible choices for building their wealth. Our asset manager, NEI Investments, is a Canadian leader in Responsible Investment funds and portfolios, which are available through a national network of advisors. Aviso also provides custodial services and introducing broker services to independent financial organizations, including banks, trust companies, insurance companies, investment dealers, portfolio managers and financial planning firms. Aviso has major operations in Vancouver and Toronto, along with regional offices across Canada. More information about Aviso Wealth is available at www.aviso.ca.