User Research Specialist

Behaviour Interactive - Montréal, QC (30+ days ago)

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Job Description

The role of The DATA team is to help Behaviour Digital teams (production, marketing, supports, …) feed and build their decision-making process through consumer and market expertise and research protocols using extensive data bases (with in-game and out-game data).

In order to ensure reliability and relevance of their studies, the DATA team relies on several types of expertise: data science, statistics, machine learning, ethnographic studies, market analyses, workshop animation, forecasts, simulations, etc.

As part of the DATA team, the USER RESEARCH SPECIALIST will provide in-depth insights into consumers and the market to accompany Behaviour Digital’s strategy on its markets for both existing and future products.

Mission:
Help the production and marketing teams of Behaviour Digital take informed decisions and support the development of brands and products on the global market.

Responsibilities:
Design, manage and analyse surveys.
Conduct focus groups and analyze verbatim.
Create reports on survey and playtest results.
Identify cross-Behaviour Digital consumers’ behavioural patterns.
Identify market strategy, business, marketing and game design best practices and patterns.
Whenever relevant, capitalize on the internal research resources to propose innovative, timing- and cost-efficient solutions for the studio
Collaborate with game development, marketing, business, and data teams to convey these learnings and accompany brand/game/services projects in their market strategy
Contribute to user knowledge diffusion within the studio, feed and inspire the studio teams’ thinking with market and user studies
Track gaming and entertainment trends
Identify local and global market research partners
Identify new business opportunities/weakness signals

Qualifications

Solid experience in the Video Games/Entertainment/Media sector
Experience with qualitative data (surveys, focus groups, online forums)
Experience with market research
Master’s in social science, communication, psychology, UX design, marketing or equivalent.
Combination of expertise: market research and consumer studies
Strong ability and willingness to work effectively in a team environment
Strong ability to work independently
Has a proven track of insight-driven work
Excellent written and oral communication skills in English and French
Knowledge of the client side of the consumer market insights and analysis process
Knowledge of various data analysis methods and hypotheses testing methods
Basic knowledge of statistical methodology
Extensive knowledge of transferring the insights into actionable points
Interest in video games and its industry is a prerequisite

Additional Information

All your information will be kept confidential according to EEO guidelines.