Digital Marketing Specialist

Liftow Limited - Mississauga, ON (30+ days ago)

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The Digital Marketing Specialist will be responsible for the digital marketing efforts for Liftow Limited.

Specific Responsibilities

  • Execute digital marketing strategies, including design, SEO/SEM, email marketing, PPC campaigns, digital marketing funnels and conversion pages.
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
  • Identify trends, insights and optimize based on data analysis
  • Work with marketing manager to formulate new and creative growth strategies
  • Plan, execute and measure conversion tests
  • Collaborate with internal teams to create digital marketing campaigns
  • Ensure tracking and conversion of all lead generation campaigns
  • Collaborate with agencies and other vendor partners

Education & Work Experience

College or University degree in Marketing or equivalent experience is required. Previous related work experience of at least 1 year in a digital marketing or similar role.

Competencies and Skills

  • Excellent communications skills, both written and verbal
  • Proven creativity skills
  • Ability to coordinate with internal and external groups
  • Ability to work independently, with little supervision and within a team environment
  • Experience with analytical tools like Google Analytics, Alexa etc.
  • Proficient in HTML and CSS
  • Proficient in Adobe Creative Suites
  • Experience with copywriting with an ability to create call-to-action driven messaging
  • Attention to detail
  • Ability to work under pressure and meet tight deadlines

Job Types: Full-time, Permanent

Salary: $55,000.00 to $65,000.00 /year


  • seo/ppc campaign: 3 years (Required)
  • HTML/CSS: 2 years (Required)
  • website audit/marketing analytics: 3 years (Required)


  • Bachelor's Degree (Preferred)