Senior Marketing Specialist

ShopperPlus - Montréal, QC (10 months ago)

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Job title Senior Marketing Specialist
Reports to Assistant of the President
Direct reports 1
Department President Office
Working place Montreal Headquarter
Roles & Responsibilities
Hands-on management of multiple online and offline advertising media campaigns.
Must have proven experience in placing and managing paid social media advertising (Facebook, YouTube…).
Manage multiple internal communication points of contact, and assist with the management of external partners.
Monitor & analysis market trends
Study competitors' products & services and explore ways of improving existing products and services, and increasing profitability
Identify target markets and develop strategies to communicate with them
Prepare & manage marketing plans & budgets
Create brand ambassador & brand image content
Generate creative promotional ideal and manage the production of promotional material
Mastermind social media, forum, blog and media central
Prepare monthly performance evaluation report

Qualifications 1. Knowledge

Minimum university degree in business marketing management. MBA graduate and e-commerce degree is a plus.

Good comprehension of online business & online shopping promotion strategies

Familiar with a wide range of online and offline marketing techniques & concepts

2. Competence

Bilingual French and English.
Excellent leadership skill
Strong analytical & communication skills
Demonstrated presentation skill
Multi-tasks & time management skill
Computer literate

3. Other

Think creatively

Strong sense of responsibility

Self-motivated & can work under pressure

Acute business sense

Good team player

On-the-job training 1. Company culture & regulations

2. Manager Trainee Program Manual
Interested parties please send your C.V to