Vancouver - Point Grey Campus
Marketing & Sales
Marketing & Sales, Level A
Assoc VP UBC Extended Learning
UBC Extended Learning
$53,019.00 (minimum) - $63,647.00 (midpoint) - $76,374.00 (maximum)
Desired Start Date:
"Midpoint" of the hiring salary range means the individual possesses full job knowledge, qualifications and experience.
The Marketing Coordinator is responsible for coordinating the production of marketing projects that promote new and existing programs for UBC Extended Learning (ExL) and other units at UBC. Activities include (but are not limited to) researching, preparing and executing marketing campaigns, preparing and managing campaign budgets, liaising with agency partners and clients, and campaign evaluation.
ExL brings UBC excellence in academics, teaching, and research to UBC communities through flexible, innovative, and accessible learning opportunities. ExL welcomes thousands of learners from all over the world annually, and supports UBC faculties to create and deliver programming that meets the career and personal needs of UBC communities while strengthening UBC's contribution to society, industry, and government. ExL also partners with UBC Faculties to develop and support online learning.
The Marketing Coordinator reports to the Associate Director, Marketing Strategy, and is part of an 11 member ExL marketing team under the direction of the Director, Marketing. This role works as part of ExL's Program Development unit and works closely with ExL program directors, faculty members and other program and student service staff across UBC on marketing-related initiatives.
ExL has multiple physical locations including multiple locations on the Point Grey campus (including the David Strangway Building, Swing Space, Continuing Studies Building, and Buchanan) and Robson Square. The position will be primarily based at the David Strangway Building at the UBC Point Grey Campus in Vancouver
The marketing coordinator will attend select offsite evening and weekend events related to student recruitment.
- Liaises with Associate Director, Marketing Strategy, program leads and faculty to define marketing project and campaign briefs. Clarifies marketing objectives and coordinates implementation of day-to-day marketing tasks, projects, and activities as required.
- Implements marketing recruitment campaigns, including advertising (digital and print), web, video, social media and collateral.
- Interfaces with the staff of Extended Learning, PDU, and other UBC faculties and departments on project coordination.
- Manages the production of artwork, sources images, gathers content, and proofs copy as required.
- Works with external suppliers such as printers, ad agencies, designers, copywriters, videographers, etc. to manage design/content revisions and ensure projects are completed on time.
- Executes ongoing research and analysis projects including environmental scans and market analysis, investigations into competitor promotional strategies and price comparisons, coordinators logistics for student surveys or focus groups, and regularly reviews and assesses online analytics reports. Compiles data for attributes and distribution patterns of applicants. .
- - Develops marketing toolkits for clients that include best practices and checklists.
- Coordinates with and supports faculty staff launching new program marketing campaigns.
- Produces marketing presentations and spreadsheets.
- Reviews campaign results and helps present findings to program clients.
- Reviews, edits and updates websites contents as required.
- Helps to maintain UBC style guide standards across all promotional materials. Also liaises with other marketing team members, UBC units, partners and outside organizations to ensure adherence to the UBC and ExL brand standards.
- Performs other related tasks as needed.
The Marketing Coordinator works under the direction of the Associate Director, Marketing Strategy.
Consequence of Error/Judgement
The incumbent exercises initiative and judgment in establishing priorities and carrying tasks through to completion, and must demonstrate professionalism, tact and discretion. The position has dealings with staff, faculty, students and external suppliers. Error in the performance of duties or in the exercise of discretion may result in significant damage to Extended Learning's relationship with UBC faculties and the university's reputation overall.
Diploma in Marketing. A degree in Business or Communications preferred. Minimum of one year experience or the equivalent combination of education and experience. Experience working in a similar role within a marketing communications team in a similar organization;
Experience in the higher education industry is strongly preferred;
Demonstrated experience in marketing, digital advertising and social media;
Experience doing conducting secondary research and organizing results;
Appropriate computer experience, including MS Office suite, database systems, content management systems (e.g. Drupal or Wordpress), and email marketing software. Experience with Adobe Creative Suite and HTML an asset. - Ability to conduct needs analyses, plan, organize, manage, monitor, complete, and evaluate projects within allocated time and resources
- Strong project management and organizational skills
- Understanding of marketing strategy and target segmentation principles
- Knowledge and experience with website best practices, search engine marketing, promotional email best practices, and legislation that impacts marketing activities (e.g. CASL, CAN-SPAM, GDPR, Bill-C81)
- Ability to interact professionally with stakeholders and external vendors
- Analytical mindset
- Strong eye for design and marketing copy
- Strong customer service and commitment to quality
- Knowledge of the Freedom of Information and Protection of Privacy Act an asset
- Ability to efficiently work under deadline pressures and budget limitations
- Ability to assess situations and make decisions that fall outside the scope of established policy - Demonstrated ability to keep abreast of technology developments and marketing trends in relevant areas and a commitment to continuously adding to their knowledge base and skills
- Personal attributes of an ideal ExL Team Member: high level of honesty and integrity, robust work ethic and accountability, demonstrated initiative, adaptability in a rapidly changing landscape, a creative and curious problem-solver, commitment to engendering a harmonious work environment and strong emotional intelligence.
Equity and diversity are essential to academic excellence. An open and diverse community fosters the inclusion of voices that have been underrepresented or discouraged. We encourage applications from members of groups that have been marginalized on any grounds enumerated under the B.C. Human Rights Code, including sex, sexual orientation, gender identity or expression, racialization, disability, political belief, religion, marital or family status, age, and/or status as a First Nation, Metis, Inuit, or Indigenous person.
All qualified candidates are encouraged to apply; however Canadians and permanent residents will be given priority.