The successful individual can look forward to a truly challenging and rewarding role by working with an integrated and dedicated cross functional team, at a very exciting stage in the Company’s evolution. This role will provide product portfolio management inclusive of new & existing product development for our Gypsum Drywall category.
This will be accomplished by having an integrated approach and working cross functionally with Marketing, Communications, Sales, R&D, Operations and Quality, Finance, Supply Chain across Canada and the US to transform our business by driving customer purchase behavior that contributes to the achievement of CertainTeed’s product leadership ambition and driving revenue.
Customer Proximity / VOC
Conducts frequent customer visits to evaluate market needs and opportunities; participates in customer and other ‘Voice of the Customer’ activities
Utilize VOC, market, trade, and architectural insights to recommend overall strategies to the Marketing team for all collateral elements of the marketing mix - advertising, trade promotion, packaging and literature.
Work with Gypsum teams to define and action mutually functional and beneficial programs and systems
Analyze, assess, assimilate market and competitive data to derive insight and develop/refine strategies
New Product Development and Launches
Drive the management of the assigned products in order to achieve the business and departmental goals as outlined in the long range plan
Develop business cases for prioritization in stage gate including market definition, market size and competitive intelligence to justify projects
Lead projects through development using the Stage Gate process and tools
Work with technical services in managing corporate and government approvals, certifications and building codes
Product portfolio management
Tracks the performance of the product portfolio. Recommends changes to the tactical plan and challenges and initiates activity to maximize sales and boost profitability
Develops strategic & annual plans for the portfolio, ensuring a link with the overall business objectives.
Develop and manage pricing strategies for assigned categories that allow us to be competitive while maintaining the maximum product gross margins in consultation with Sales.
Work with Regional Sales Managers and Finance to lead the development of the operating plan for product line on annual basis, including market growth rates and new product sales budgets
Quality: Define & establish the product standards/specifications aligned to market requirements inclusive of packaging.
Facilitate annual review process and make decisions on product line rationalization (sku rationalization)
Direct all escalated product management maintenance issues working closely with sales, customer service, operations, technical services, supply chain, purchasing and finance to achieve monthly and annual corporate goals
You are skilled at getting individuals, teams, to perform at a higher level and to embrace change; you negotiate skillfully to achieve a fair outcome or promote a common cause; communicates a compelling vision and is committed to what needs to be done; inspires others; builds motivated, high-performing teams; understands what motivates different people.
The successful candidate will need to demonstrate a broad range of skills and abilities:
6-8 years of Marketing/ Product/Operations/Engineering or Sales experience required
Bachelor's degree in business, marketing, or related field is required; MBA a plus.
Successful experience managing differentiated product brands or product lines targeted to unique market segments, translating marketing objectives into functional strategies and tactics.
Experience with and understanding of distribution channel dynamics within the building industry is an asset
Knowledge / prior use of Stage Gate innovation processes a plus
Comfortable with ambiguity; does not require a high degree of structure.
Self-starter, self-motivated and a team player.
Results Oriented- Strong sense of urgency for getting things done.
Influencer & Collaborator- Strong ability to influence teams, communicate with diverse groups and influence change throughout organization on a regular cadence
Innovative -Challenge the norm and encouraging others to do the same will ensure that CertainTeed leads the industry with creative and market centric approaches
Project Management & Technical Proficiency
Business Acumen & Strategic Insights- Comfort with business strategy, portfolio prioritization
Market Orientation-Ability to deeply understand & anticipate market trends to develop competitive strategies
Data Analysis & Synthesis- Ability to take large amounts of disparate data to derive insights and make decisions
Excellent computer skills / applications usage such as PowerPoint, Word, Excel.
Overnight travel in US and Canada (15%)
Who are we ?
CertainTeed is a subsidiary of Saint-Gobain - the world’s largest building materials company with a 350-year legacy of innovation and growth. The Saint Gobain group is a leader in sustainable product development and environmental stewardship. We’re proud that Saint-Gobain Canada was recognized by the Top Employers institute as one of the best workplaces in North America & Canada.
For 113 years, CertainTeed has been synonymous with quality, trust, innovation, and service. Our team designs, manufactures and distributes materials and solutions which are key ingredients in the wellbeing of each of us and the future of all. We provide comfort, performance and safety while addressing the challenges of sustainable construction, resource efficiency and climate change.
Saint-Gobain is an inclusive and equal opportunity employer committed to providing reasonable accommodations throughout the recruitment process to applicants upon their request. This commitment is in accordance with the Accessibility for Ontarians with Disabilities Act (AODA).