Director, Strategic Content and Publications

Queen's University - Kingston, ON (30+ days ago)

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Job Summary
Reporting to the Executive Director, Advancement Communications, Marketing, Events, and Donor Relations, the Director, Strategic Content and Publications (SC&P) plays a key role in the creation and execution of strategic high-impact, integrated content and publication solutions aimed at donors, alumni, staff and the broader Queen’s community.

The Director, SC&P oversees all Office of Advancement content initiatives, both internal and external, across multiple platforms and formats, to demonstrate the impact of Queen’s, a Queen’s education, and the Queen’s community, in order to drive engagement, retention, leads, philanthropic support and positive stakeholder behavior. This individual has expertise in content and publications, the use of video in storytelling, brand consistency, segmentation, analytics and meaningful measurement. The position builds relationships and collaborates with colleagues across Advancement as well as University Relations, faculty communications and marketing departments, the Queen’s University Alumni Association as well as others, to help define both the brand story, the perceptions of stakeholders, and create excellent day to day experiences for audiences through content. In this role, the Director, SC&P ensures that all Advancement narratives and key messages align with Queen’s content and brand positioning and support the content strategies and editorial decisions formulated in collaboration with the key stakeholders.
Job Description

  • Identifies strategic content and publications opportunities and develops and implements initiatives on behalf of the Office of Advancement’s mission that serve to demonstrate the impact Queen’s has on the world and to enhance its image/reputation among key audiences.
  • Leads the development of integrated communications strategies including content and publications, video and social media to enhance reputational elements for the overall perception of the Queen’s alumni brand and public profile. Recommends new integrated content initiatives across campus, to build engagement and the Queen’s Alumni brand. Advises the Executive Director as required.
  • Ensures all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video, and print.
  • Provides counsel to the Executive Director and collaborates on building a best-in-class brand operation.
  • Builds and strengthens relationships across the Office of Advancement and the university community to lead the development of content strategies in support of university objectives (alumni engagement, donor support, etc.), including creation of content plans that result in consistent and engaging messages, narratives and approaches.
  • Provides expert advice and leadership to Queen’s Advancement leadership and senior administrators on strategic content and publications issues.
  • Arbitrates best practices in grammar, messaging, writing, and style.
  • Partners with the Executive Director and the Manager, Alumni Marketing & Communications to ensure creative conception and production is developed and delivered on time and on budget and is oriented in a way that advances organizational goals.
  • Develops and maintains an editorial calendar.
  • Supports and mentors Advancement departments and units on various content and communication activities both in one-on-one and group settings.
  • Partners with the Director, Digital Engagement to leverage technology, analytics and metrics.
  • Develops standards, systems and best practices (both human and technological) for content creation, distribution, maintenance, content retrieval and content repurposing, including the real-time implementation of content strategies. Establishes workflow for requesting, creating, editing, publishing, and retiring content. Supervises the maintenance of content inventories and matrices.
  • Measures and analyzes content and publications initiatives to assess ROI and ensure success and future direction. Conducts periodic competitive audits and performs ongoing usability tests to gauge content effectiveness.
  • Gathers and leverages market data to develop content themes/topics and executes a plan to develop the assets that support engagement that leads to critical behavioral metrics. Works with content owners to revise and measure content and marketing goals.
  • Oversees advertising for the Queen’s Alumni Review and other publications. Manages and coordinates the work of the Queen’s Alumni Review and several staff and freelance writers, videographers and designers.
  • Sources and manages outside content creators, consultants, and service providers as required, and provides direction and guidance to individuals within Advancement and across the university who have a direct impact on content-creation activities.
  • As applicable, oversees the preparation of internal/external billing as well as the tracking of hours, expendable items, and other costs attributable to individual projects. Prepares and manages annual budgets and provides strategic direction of funds towards paid content and publications, as required, ensuring funds are spent in a cost-effective manner.
  • Plans, prioritizes and manages the work of employees and freelance writers, providing strategic and tactical advice, guidance and coaching.
  • Takes initiative and ensures Office of Advancement content is relevant by staying abreast of new and emerging technology, technological advancements, and current affairs, as well as marketing trends in both traditional and non-traditional platforms.
  • Identifies the need for staff resources, participates on staffing committees, and makes effective recommendations regarding employee selection.
  • Manages performance by establishing performance standards, reviewing and evaluating performance and conducting formal performance reviews on an ongoing basis.
  • Assesses staff training and development needs and ensures that employees receive training required to improve and sustain successful performance.
  • Investigates, addresses and resolves employee/labour relations issues, including disciplinary matters.
  • Represents the Office of Advancement on university-wide committees and working groups where a communications presence is required, ensuring understanding and adoption of university Advancement policies and procedures.
  • Acts as a back-up during the Executive Director’s absence, providing leadership and representing Advancement Communications, Marketing, Events and Donor Relations in the university community.
  • Undertakes other duties as assigned in support of the unit and/or department.
  • University degree, preferably at the honours level, in journalism, public relations, marketing, communications, or related field.
  • Minimum seven years of progressive experience and demonstrated track record of success at a leadership or managerial level, within a large, complex, multi-stakeholder organization, focused on strategic content creation or related marketing and communications capacity.
  • Proven track record in strategy development and implementation, project planning, budget and revenue forecasting, program analysis, and meeting objectives.
  • Proven management, leadership and relationship building experience, with demonstrated ability to promote inclusion in the workplace and effectively organize, motivate and direct professional staff and colleagues to achieve objectives; and work effectively with senior leadership.
  • Demonstrated leadership experience creating and overseeing diverse communications platforms including print, web, social media, video production and other forms of digital communications, and writing and editing to deadlines.
  • Demonstrated substantial experience creating and managing publications, including magazines, in compliance with the Canadian Press Style Guide .
  • Comprehensive knowledge of issues and federal and provincial legislation pertaining to electronic communications regarding accessibility, privacy, electronic security, and anti-spam.
  • Knowledge of the Canadian philanthropic and university environment, including the challenges faced by post-secondary institutions.
  • Consideration may be given to an equivalent combination of education and experience.
  • Demonstrated commitment to fostering a diverse and inclusive work environment where there is mutual respect and collaboration across all teams.
  • Strong customer service orientation with a demonstrated passion for the university and its people.
  • Excellent business insight, political and cultural awareness, and influencing skills, with the ability to think about institutional information in an interdisciplinary way and strategically place marketing and communications objectives in a larger organizational context.
  • An innovative and strategic thinker able to draw on substantial experience to provide clear, focused leadership and advice on the use of strategic content and publications to achieve organizational priorities.
  • Extensive knowledge of strategic planning processes and the ability to develop and write strategic communications plans. Ability to think creatively and strategically in approaching various branding initiatives.
  • Exceptional editorial judgement to ensure clear and timely understanding of complex/sensitive issues. Ability to assimilate information quickly and accurately.
  • Superior English communication skills, including excellent writing and editing. Proven ability to attend to detail and to be clear, concise, and accurate. Recognize diversity of abilities and adapt content, tone, medium, and style to audience to be inclusive.
  • Strong organizational, problem solving and project management skills. Ability to coordinate multiple resources while consistently delivering high-quality solutions according to required timelines. Ability to effectively prioritize and structure work of a service unit, lead and coach others to manage projects effectively, while remaining focused on strategy and key objectives, in the context of university wide strategies.
  • Ability to embrace change to effectively translate objectives into strategic communications and content solutions.
  • Highly professional; project a positive and credible representation of the Office of Advancement. Act as a professional role model to others, raising their professional standards.
  • Strong analytical research skills and the ability to strategically use information gleaned through market research to improve and enhance communications to target audiences in support of the overall university brand.
  • Strong administrative skills in managing and tracking budget requirements.
  • As a senior member of the Advancement Communications, Marketing, Events and Donor Relations leadership team, and in collaboration with the Executive Director, leads in strategic discussions, making decisions on direction that influence the department and the Office of Advancement more broadly.
  • Determines Advancement strategic content, publications and tactics given stated objectives and the Queen’s Advancement strategic plan.
  • Determines how to harmonize Advancement’s marketing and communications activities and initiatives, with those across the university, including University Relations, faculties, schools, and departments. Recommends optimal integrated content and publication plans and approaches to ensure alignment with key messages, brand character and strategy, and overall university plans.
  • Recommends new strategic content and publications initiatives to build the Alumni brand.
  • Recognizes opportunities to leverage messages and objectives across different formats and platforms, to enhance branding and communications consistency across Advancement.
  • Determines how to protect and enhance the Office of Advancement and university’s reputation and image in all marketing and communications strategies, content, publications and objectives.
  • Determines optimum strategic use of university leadership, including the Chancellor and the Principal, and/or top university volunteers to build and maintain engagement among stakeholders.
  • Collaborates with Advancement Communications, Marketing, Events, and Donor Relations colleagues to establish content and publications priorities for the team. Makes decisions regarding allocation of resources against content needs using integrated plans to guide decisions.
  • Evaluates job candidates and makes effective recommendations on suitable hires.
  • Decides and/or makes effective recommendations regarding transfers and promotions.
  • Evaluates employee performance and decides on appropriate training or coaching to address lack of proficiency in carrying out responsibilities, or remedial action for staff disciplinary situations.
  • Assesses investigation outcomes of grievances and makes effective recommendations on appropriate course of action or next steps on grievances.
  • Makes effective recommendations on level of discipline up to discharge and probationary termination.
Employment Equity and Accessibility Statement

The University invites applications from all qualified individuals. Queen’s is committed to employment equity and diversity in the workplace and welcomes applications from women, visible minorities, Aboriginal Peoples, persons with disabilities, and persons of any sexual orientation or gender identity. In accordance with Canadian Immigration requirements, priority will be given to Canadian citizens and permanent residents.
The University provides support in its recruitment processes to applicants with disabilities, including accommodation that takes into account an applicant's accessibility needs. Candidates requiring accommodation during the recruitment process are asked to contact Human Resources at .